Selling on Amazon with Andy Isom Weekly Q&A Show with Andy

If you're not on top of your FBA shipments, some units may go missing because Amazon occasionally loses inventory. In this episode, I discuss how you can get reimbursed for lost inventory. Amazon won't automatically compensate you for missing items—you have to request reimbursement. However, it’s not as simple as sending a message. You need to provide documentation and shipping invoices to prove the inventory is missing. While the process can be tricky and time-consuming, I share valuable tips to navigate it successfully.
 
⬇️ Click to view my available resources!
https://andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Topics this week include: Registration now open for Amazon Accelerate 2024, Use reviews to improve product launches with new Customer Review Insights In the News Links: Amazon is tinkering with grocery business. Some are unsure it’s working Questions answered on today's call: I have products that are not selling as well as expected. But to provide customers more options, it is okay to still leave these products available on my amazon storefront but not run PPC on them? In your 30 minutes a day that you spend on your Amazon brand, what is it exactly that you do and are looking out for? Can you explain what your agency does when you manage SEO + PPC? We’re very interested but just trying to understand more of what all goes into it! How do we protect ourselves by ensuring our Chinese suppliers sign an NNN agreement earlier on in the process of getting samples? I wanted to make sure there was not a rule when it came to placing the labels on your items. My manufacturer has created one large label which includes necessary information such as item number, made in China, my UPC barcode. They also have right underneath that they have the Amazon barcode and SKU number. Is there any rule that this has to be two separate labels? ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give your market compelling reasons to purchase your products and remain loyal to your community long-term.
In this episode, I discuss strategies for building this protective moat around your brand, ensuring lasting success and customer loyalty. Learn how to fortify your brand and thrive in the competitive e-commerce landscape.
 
⬇️ Click to view my available resources!
https://andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Topics this week include: Improve customer service with new Feedback Manager, One week to go for the Amazon Ads summit In the News Links: Amazon Best Sellers and Trending Products in June 2024 Amazon Edges Lower After Record Antitrust Fine in Europe Amazon drones can now fly farther and deliver to more customers following FAA approval Questions answered on today's call: Question about price comparisons - how do you handle comparing similar products that have slight variations - for example, one cat toy with several add ons (i.e. bird attachments) with one competitor vs. another competitor that provides a pack of two of the actual product. Can you talk about the order of setting up a first listing. If you are setting up a brand do you set up a store first? Or when setting up a listing with only two variations do you pick just one for your main image and then have the other as the one other variation? ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and resonating deeply with a specific audience. This process begins with identifying your ideal customer avatar, which involves understanding the unique needs, preferences, and pain points of your target audience. By tailoring your products, services, and marketing strategies to this well-defined group, you can create a compelling value proposition that sets you apart from the competition.
In this episode, I talk about the benefits of niching down and why it's important to do it if you want to be successful in 2024. I also share examples of brands that did a great job with niching down. Learn how focusing on a niche can help you stand out and thrive in a crowded market.
 
⬇️ Click to view my available resources!
https://andyisom.com/
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Topics this week include: Analyze aging and excess FBA inventory with new analytics page In the News Links: Amazon Marketplace Fears TikTok Aims To Create 1 Billion Shopping Influencers Questions answered on today's call: When launching, do you set your Ads to Automatic and let it run for 2 weeks without changes? After 2 weeks you'll have a bit of info about the Ad performance and then you can set up manual Ads? ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!