SEOLeverage - The SEO Podcast for Online Business Owners Gert Mellak, SEO

In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available. 
Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results.
Hear more about how Omnichannel Marketing can affect your online presence in this episode. 
 
Podcast Highlights:
00:00 Prologue
00:58 Podcast INTRO
01:08 Introduction to the episode topic
02:02 What is Omnichannel Marketing and why is it important for your brand?
03:45 The importance of engaging with audiences across different channels
06:46 Examples of how different platforms cater to different audiences
07:30 The importance of audience platform research
08:55 How covering a wider range of platforms can impact brand perception?
09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format.
10:30 End 
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making.
This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization.
This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools. 
Podcast Highlights:
00:00 Prologue
00:48 Podcast INTRO
00:58 Introduction to the podcast episode topic and the guest
02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist.
04:25 Data collection and analysis for decision-making in business (...Two components of data preparation)
06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.)
09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?)
13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?)
17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business.
21:16 What is a data story? (...The two basic design principles of a dashboard.)
24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?)
27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs. 
35:08 Felik's three major steps for  businesses regardless of size when looking into dashboards and hiring an expert. 
38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies.
39:27 End
 
Connect with Feliks Golenko:
Website - MultiBase GmbH - https://multibase.de/eng/
LinkedIn - https://www.linkedin.com/in/feliks-golenko/
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
 

In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content.
The proactive provision of accurate training material for AI systems is akin to laying the groundwork for a strong digital presence. By supplying AI algorithms with relevant data and context about their brand, companies can enhance their chances of being prominently featured in search results and other online platforms. Ultimately, the goal is to provide value to both users and AI tools.
Hear more about how AI algorithms can affect your brand reputation in this episode. 
Podcast Highlights:
00:00 Prologue
00:44 Podcast INTRO
00:54 Introduction to the episode topic
01:45 The potential for AI tools to influence sales, revenue, and customer journey
03:29 Why is it important for consultants to prepare their clients for a shift in how AI tools would think about your brand in product selections?
05:52 The two steps in baking your brand into the AI algorithms to influence buying decisions
07:23 What SEO Leverage expertise can do to help with your online reputation management?
08:28 End 
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI  to manipulate online reviews which can impact brand reputation.
Learn more about AI and online reputation by listening to this episode. 
Podcast Highlights:
00:00 Prologue
00:29 Podcast INTRO
00:39 Introduction to the episode 
01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?)
04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands
06:41 How to combat and monitor false information perpetrated against your brand reputation? 
07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses?
09:09 End
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
 

In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did. 
Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people’s feelings, what every employee wants and whether they feel being valued. 
This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy!  
Podcast Highlights:
00:00 Prologue
00:32 Welcome to the episode and introduction of the guest
00:47 Introduction of the episode topic
03:51 Two questions that Kevin Monroe popped out for Gert
05:42 Every business is a people business
10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group? 
14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert
17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly)
19:42 The 5 Languages of Appreciation in the Workplace
24:46 How to use the Appreciative Inquiry technique in Team meetings? 
29:28 An invitation to pause and send short messages to some people. 
32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude?
33:21 End
 
Resources: 
The Reinvented EVP by the Gartner Group
https://www.gartner.com/en/human-resources/trends/reinvent-your-evp-for-a-postpandemic-workforce
 
The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White
https://www.amazon.com/Languages-Appreciation-Workplace-Organizations-Encouraging/dp/080246176X
 
The Beginner's Guide to Growing Gratitude, Free 5-day challenge -
https://hub.globalgratitudesociety.com/invitation?code=87646C
 
Connect with Kevin D. Monroe:
Website - https://www.kevindmonroe.com/
LinkedIn - https://www.linkedin.com/in/kevinmonroe/
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. 
With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO strategies really make an impact. 
Podcast Highlights:
00:00 Prologue
00:59 Podcast INTRO
01:09 Introduction to the episode 
02:02 SEO strategies and the importance of aligning them with client goals and priorities.
03:35 Consulting and strategy are the key pillars of SEO 
04:25 Role of Content Creation team and the  use of AI language models
06:50 The Link-building team's role for SEO and branding
07:26 The Implementation Team
08:14 Who runs all the teams together?
09:20 The SEO Leverage Team
10:34 End
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com