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The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take. With a focus on customer storytelling and connecting with industry thought leaders to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire the listener's business’s journey forward.
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No More Traditional PR! How to Build Your Brand in the Digital Age
Think you know Public Relations? Think again. Find out why measuring “brand” is a waste of time and money, how Millennial values can save your business, and why crisis communications planning is a non-negotiable from BLASTmedia President Lindsey Groepper.
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More Leads, Better Data: AI For Lead Generation [Part 2]
Fix your lead generation strategy! Find out how to address your company’s lead generation roadblocks, like measuring lead quality, creating magnetic content, and using data analytics and automation for smooth, sustainable growth.
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More Leads, Better Data: AI For Lead Generation [Part 1]
Do you want more leads? Better data? Deeper audience insights? Find out why embracing AI technology in your lead generation strategy now will benefit your business for years to come.
Join Devon Moore, Director of Content and SEO at BAM Advertising, in this new episode of Smart Route podcast as we dive into the ways AI can help you
Create great content fast
Automate time-consuming tasks
Blend traditional and digital lead gen strategies
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Why Diverse C-Suites Make (A Lot) More Money
Did you know diverse leadership makes companies up to 30% more profitable? Tune into this data-powered conversation with Dr. V Boykin to discover why it pays to hire and promote diversely, why women are built for leadership, and how to advocate for gender equity, starting today.
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How 30 Minutes on LinkedIn Can Boost Your Brand & Business
Did you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies to attract new clients, grow your brand, and uncover opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmudy.
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“Show Me the Receipts”: Getting Your Brand Mission, Vision, and Values Right for 2024
Is your brand living up to its promises? Today’s customers crave realness. They’re ready to spend money on brands that align with their values - and punish those who try to fake it. Join this conversation with entrepreneur Kiva Slade to learn how redefining your brand mission, vision, and values can help you succeed in 2024.