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Talking Breakthrough DDB Australia
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- 비즈니스
Interbrand AUNZ has launched its 2021 Breakthrough Brands report, the region's second ever. It celebrates 10 Breakthrough Brands with the potential to be global icons, and 12 Ones to Watch.
Some of the brands will be familiar to you, and some will be new, but all are reshaping their categories, influencing the culture, and changing consumer expectations.
There’s FMCG, skincare, dairy, media, and recycling brands. There’s even headphones, cow collars, and sex toys. This mini-series explores the people helming some of them.
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Pete Brennan On Why Heaps Normal is a Breakthrough Brand
Heaps Normal, the non-alcoholic beer phenomenon, has been named a Breakthrough Brand in Interbrand’s 2021 Breakthrough Brands report. It’s a graduation of sorts for the one-year-old business, which last year appeared on the report’s Ones to Watch list.
In this episode, Heaps Normal’s Head of Brand Pete Brennan talks of his family’s history with alcohol, the community of people that has grown with the brand, and the journey of going from an unlabeled, warm silver can to the country’s best non-alcoholic beer. Pete is also the founder of branding agency Electric + Analog, and he touches on the difference between building a brand for a client and building your own.
This episode was recorded and produced on the lands of the Guringai and Gadigal people. We pay our respects to Elders past, present, and emerging.
Editing and mixing for was done by Andy Stewart, with production support from Declan Clow. Editorial guidance and research comes from Brittney Rigby. This Talking Breakthrough mini-series is hosted by Nathan Birch, CEO of Interbrand Australia and New Zealand.
You can download Interbrand’s 2021 Breakthrough Brands report from interbrand.com.
See omnystudio.com/listener for privacy information. -
Anson Parker On Why Up is One to Watch
Up, the neo-bank very recently acquired by Bendigo and Adelaide Bank, has been named One to Watch in Interbrand’s 2021 Breakthrough Brands report.
In this episode, Up’s Head of Product Anson Parker speaks about building a brand off the back of customer feedback, the importance of financial literacy and empowerment, and why “people want to wear a t-shirt with our logo on it”.
This episode was recorded and produced on the lands of the Guringai and Gadigal people. We pay our respects to Elders past, present, and emerging.
Editing and mixing for was done by Andy Stewart, with production support from Declan Clow. Editorial guidance and research comes from Brittney Rigby. This Talking Breakthrough mini-series is hosted by Nathan Birch, CEO of Interbrand Australia and New Zealand.
You can download Interbrand’s 2021 Breakthrough Brands report from interbrand.com.
See omnystudio.com/listener for privacy information. -
George Howes On Why Normal is One to Watch
Normal, Eucalyptus’ premium sex toy brand, has been named One to Watch in Interbrand’s 2021 Breakthrough Brands report.
In this episode, Eucalyptus’ Creative Director George Howes talks about advertising vibrators during lockdown, the brand’s playfulness, and Normal’s purpose to make sexual wellbeing and pleasure, well... normal.
This episode was recorded and produced on the lands of the Guringai and Gadigal people. We pay our respects to Elders past, present, and emerging.
Editing and mixing for was done by Andy Stewart, with production support from Declan Clow. Editorial guidance and research comes from Brittney Rigby. This Talking Breakthrough mini-series is hosted by Nathan Birch, CEO of Interbrand Australia and New Zealand.
You can download Interbrand’s 2021 Breakthrough Brands report from interbrand.com.
See omnystudio.com/listener for privacy information. -
Leonie Faddy On Why Go-To is a Breakthrough Brand
Go-To, the iconic skincare brand created by Zoë Foster-Blake, has been named a Breakthrough Brand in Interbrand’s 2021 Breakthrough Brands report.
In this episode, Go-To's Chief Marketing Officer Leonie Faddy chats about creating a culture of kindness, why the team’s sights are set on becoming a household name, and achieving further success on the global stage. We spoke with Leonie just before Go-To sold a controlling stake to BWX for $89 million, so she also hints at that partnership.
This episode was recorded and produced on the lands of the Guringai and Gadigal people. We pay our respects to Elders past, present, and emerging.
Editing and mixing for was done by Andy Stewart, with production support from Declan Clow. Editorial guidance and research comes from Brittney Rigby. This Talking Breakthrough mini-series is hosted by Nathan Birch, CEO of Interbrand Australia and New Zealand.
You can download Interbrand’s 2021 Breakthrough Brands report from interbrand.com.
See omnystudio.com/listener for privacy information.