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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners.

That Solo Life: The Solo PR Pro Podcast thatsololife

    • 비즈니스

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners.

    The Work of Diversity, A Conversation with Anetra Henry

    The Work of Diversity, A Conversation with Anetra Henry

    That Solo Life, Episode 254:  The Work of Diversity - A Conversation with Anetra Henry
     
    In this Episode
     
    Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane on today’s episode of “That Solo Life.” Anetra is a passionate storyteller and strategic messaging guru, known for her expertise in research and advocacy for diversity and inclusion.
    The episode delved into a recent study, led by Anetra, "Collaborators for Change," which focused on the relationship between Chief Communications Officers (CCOs) and Chief Diversity Officers (CDOs) in organizations. Anetra shared the spark that led to the research, highlighting the importance of understanding how these executives work together, especially during times of crisis.
    Anetra discussed the obstacles faced during the study, including challenges in recruiting CDOs due to external factors like legislation targeting diversity initiatives. She emphasized the need for empathy and understanding in conducting the interviews, as participants shared personal stories and fears about the future of their work.
    The conversation also touched on key takeaways from the study, such as the importance of clear communication between CCOs and CDOs, the impact of diversity fatigue, and the need for organizations to define and prioritize diversity, equity, and inclusion initiatives.
    Anetra shared her personal reflections on conducting the study, highlighting the emotional impact of hearing participants' stories and fears. She emphasized the importance of empathy and the need for continued efforts in diversity and inclusion work.
    Looking ahead, Anetra expressed hope for the future of CDOs, emphasizing the importance of continued progress and rebranding of diversity initiatives. She discussed potential future studies and the need for ongoing support and advocacy for diversity and inclusion in organizations.
    This episode provided valuable insights into the complex relationship between CCOs and CDOs, highlighting the challenges and opportunities in advancing diversity and inclusion efforts within organizations. 
    About Anetra Henry
    Anetra Henry is not your typical public relations and marketing professional. She's a passionate storyteller and strategic messaging guru. As the Senior Director of Strategic Initiatives at the Institute for Public Relations (IPR), she continues to make waves with her expertise and contributions to research.
    Anetra's influence extends beyond her role at IPR. She's a sought-after speaker at industry conferences and events, where she shares her insights and expertise. Through her published articles, thought leadership pieces, and active participation in industry forums, she consistently contributes to the advancement of the field. Her dedication to excellence doesn't stop at the office door. She's a tireless advocate for diversity and inclusion, working hard to create opportunities for underrepresented voices and championing initiatives that foster inclusivity.
    Episode Timeline
    Introduction of Anetra Henry : 00:00:14
    Spark for the Collaborators for Change Study : 00:02:21
    Obstacles Faced in Conducting the Study : 00:04:21
    Key Takeaways from the Study : 00:09:35
    Insights into What 's Working and Recommendations for Improvement: 00:15:10
    Personal Impact of Conducting the Research : 00:28:28
    Future of Chief Diversity Officers : 00:34:30
    Possibility of Longitudinal Study : 00:41:06
    Closing Remarks and Thank You : 00:43:19
    Resources:
    Download: Collaborators for Change Study
    The Costly Business of Discrimination
    Enjoyed the episode? 
    Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!
    Say Thanks to Anetra Henry!
    If you liked this episode with Anetra Henry, please say thanks on LinkedIn or Instagram.
    Listen to the

    • 45분
    The PR Measurement Strategy You Need to Grow

    The PR Measurement Strategy You Need to Grow

    In this episode of ”That Solo Life,” co-hosts Michelle Kane and Karen Swim discuss another side of measurement in the PR industry. While measurement discussions typically focus on client work, Karen and Michelle talk about the importance of tracking tactics and metrics within your own Solo PR Pro business.

    • 11분
    Happy Everything, What We Get Wrong About Holiday Messaging

    Happy Everything, What We Get Wrong About Holiday Messaging

    In this episode of ”That Solo Life,” co-hosts Karen Swim and Michelle Kane reflect on Memorial Day and discuss the importance of thoughtful messaging around holidays. Michelle and Karen discuss the post-Memorial Day weekend vibes and the common trend of using ”happy” in front of every holiday, including somber ones like Memorial Da

    • 12분
    Finding Balance And Minimizing Burnout In A Chaotic World

    Finding Balance And Minimizing Burnout In A Chaotic World

    In this Mental Health Awareness Month episode of ”That Solo Life,” co-hosts  Karen Swim, APR and Michelle Kane delve into the topic of navigating fatigue and finding balance in the midst of global stressors and personal challenges.

    • 19분
    Why PR Pros Need to Level Up Their Personal Brand

    Why PR Pros Need to Level Up Their Personal Brand

    In this episode, we discuss the power of personal branding in the PR industry.

    • 12분
    How to Avoid the Dreaded Reviewer's Remorse

    How to Avoid the Dreaded Reviewer's Remorse

    In this episode of ”That Solo Life,” Karen and Michelle dive into the common struggle of ”reviewer’s remorse” that many PR pros, marketers, and communicators face when working with clients. They discuss the frustration of finalizing a project, only to have last-minute changes or new reviewers throw a wrench into the process.

    • 14분

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