The Digital Marketer's Guide Podcast Fujisan Marketing

Your end customer is the most important thing in digital marketing, and the more you understand them, the better your marketing program can be. Across every point of the digital campaign, from strategy development to evaluating success, understanding your audience can improve your process and performance. Eric Layland from the Matters Group joins to share his insight on how to better understand your audience.
Learn more about the Matters Group at https://thematters.group/.
Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

Creative is sometimes the first thing that catches a user’s eye. Visuals are meant to capture our audience’s attention and draw them in, encouraging them to learn more about the business and services we offer. And there’s more that goes into creative than just images. Molly Hawkins, founder of We Are Unicorns, joins us to talk about what makes for great creative, and what to do with a limited budget, and how AI can help support creative efforts.
Learn more about We Are Unicorns at https://weareunicorns.co/.
Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

When working with clients, account managers are on the front lines of communication. But what makes for a good account manager? What makes a bad account manager? Chris Copacino from the agency Copacino Fujikado joins us to shed light on account management best practices, expectation setting, and how good account management leads to client success. Plus, Chris shares the five P’s and talks about putting a rock on the table.
Learn more about Copacino Fujikado at https://www.copacino.com/.
Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

 eCommerce impacts our day-to-day life because it’s how we find new products and get them delivered to our front door. But it’s not just Amazon anymore! Social media is changing the game by getting involved in online shopping, not to mention the small shops that have all the tools at their disposal to set up their own eCommerce site. Iestyn Mullins joins us to talk about the state of eCommerce marketing.
Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

Every dollar of spend matters in digital marketing! But Google and Facebook are companies that want to maximize their profits, too, so sometimes they create features that may be more amenable to their own needs rather than the needs of the advertiser. Joe Kim, founder of Frontside Consulting, shares some of the landmines, gotchas, and specifics within Google Ads and Facebook Ads to look out for.
Learn more about Frontside Consulting at https://www.frontsideconsulting.com/.
Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.

While it has plenty of features and tools to play around with, one thing you should always be doing in Facebook Ads (and for your digital marketing program overall) is run A/B tests. A/B testing helps ensure you’re maximizing the performance of your budget by constantly trying new ways to get better results. Emily Lewis shares her years of experience in Facebook Ads with her tips and tricks for A/B testing.
Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to contact@fujisanmarketing.com.