에피소드 61개
The Gen Z Marketer Jamiya Umali, MA IMC
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- 비즈니스
Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication.
Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.
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Ep. 62: Podcasting 101 with Tish Ambal-Garcia of the Sunshine Collective
It's exciting to get into podcasts, but it can also be intimidating. A lot has changed since the podcast boom years ago; not only did we get new shows and listeners, we also have vodcasts now.
How should you get started on a podcast? What is the podcast landscape like right now? What are listeners like and how can we engage them? Let's find out in this episode.
Get a chance to win a copy of "Podcast Growth: How to Grow Your Podcast Audience by The Podcast Host." Visit our Instagram to find out more.
Tish is the founder of the Sunshine Collective PH, a podcast production agency. She also has her own podcast show called Spill the Creativity.
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Spill the Creativity Podcast
Listen to related episodes:
Ep. 34: How Purpose Drives Brand Strategy
Ep. 49: Branding a Podcast
Ep. 52: How to Define Your Personal Brand
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Facebook: The Gen Z Marketer Podcast
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Ep. 61: Start-ups are Red Flags; Why should marketers avoid them?
More than two-thirds of start-ups are unsuccessful and founders play a huge role in their failure. There are several factors that play into their downfall, most of which are anchored in a founder's inability to manage the business and make smart business decisions.
How they conduct brand and product development can also set them up for failure, unless done right. What are the strategic brand building and product development initiatives that they should do to avoid these pitfalls?
Read the full articles here:
Harvard Business Review: Why Start-ups Fail
Fast Company: 5 red flags to watch out for when working with start-ups
Listen to related episodes:
Ep. 11: Why Marketers Quit
Ep. 50: Forget the USP; Why the DSI is more realistic
Ep. 54: How HR Manages Toxic Company Cultures with Val Tamayo
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Ep. 60: Should writers use AI tools?
Now that we concluded our experiment, should writers, creatives, and brands use AI tools? What are the pros and cons of using it for writing? How would it affect the industry moving forward?
This episode is part 3 of 3 of an experiment we conducted on using AI tools to write a podcast episode. This episode is where we analyze the pros and cons of using AI. The previous episodes made use of Gemini, Google's AI, and Notion's AI to write an episode.
Both AI platforms were given this prompt: write a podcast episode on the importance of branding.
Listen to related episodes:
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura
Hit the follow button to get notified on the latest uploads!
Find me on:
Facebook: The Gen Z Marketer Podcast
Instagram: @genzmkt
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Ep. 59: Asking Notion's AI to write a podcast episode
What if we used AI to write a podcast episode? How would it affect writers, creatives, and the industry?
This episode is part 2 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we Notion's AI to write a script. The previous episode was written by Gemini, Google's AI, and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting.
Both AI platforms were given this prompt: write a podcast episode on the importance of branding.
Listen to related episodes:
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura
Hit the follow button to get notified on the latest uploads!
Find me on:
Facebook: The Gen Z Marketer Podcast
Instagram: @genzmkt
Portfolio
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Send in a voice message: https://podcasters.spotify.com/pod/show/genzmkt/message -
Ep. 58: Asking Gemini, Google's AI, to write a podcast episode
With the prevalence of AI as a tool to help creatives and writers, how does this affect the quality of work?
This episode is part 1 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we used Gemini, Google's AI. The 2nd episode is written by Notion's AI and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting.
Both AI platforms were given this prompt: write a podcast episode on the importance of branding.
Listen to related episodes:
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura
Hit the follow button to get notified on the latest uploads!
Find me on:
Facebook: The Gen Z Marketer Podcast
Instagram: @genzmkt
Portfolio
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Send in a voice message: https://podcasters.spotify.com/pod/show/genzmkt/message -
Ep. 57: Creative Storytelling for Ads and Comics with John Ray Bumanglag
Your brand story and key message is amplified through advertising. It plays a crucial role in brand awareness and interest, which is why creatives are always involved in storytelling.
What role does advertising play in IMC? How can creatives hone their abilities in storytelling? Should you work in an agency or be a freelancer?
Find out more in this episode.
John Ray Bumanglag is a creative that moved from being a creative director in the advertising industry to a comic artist for Filipino stories.
Along with writer Rexy Dorado, John Ray slowly builds the alternate history and sci-fi komiks series Maharlika. He is also a co-founder of Manila Middle Ground, a creative retail and events space in Makati.
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Manila Middle Ground
Listen to related episodes:
Episode 15: How the Save the Ralph Campaign on Animal Testing Went Viral
Episode 46: Should brands be apolitical?
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Find me on:
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Website
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