The Lease-Up Multi-Housing News

Despite ongoing volatility and uncertainty in the economic sector, the student housing market has performed better than other assets, maintaining an uptick both in preleasing and units under construction.  Major players in the field, such as Core Spaces, managed to pencil student housing deals and even kick off projects nearing 2,000 beds.



With a portfolio of 70 properties, serving over 40 institutions and almost 3,000 units under development, the company has been at the forefront of a localized market, as Brendan Miller, Chief Investment Officer of Student Housing believes.



In our third episode of Student Housing Unlocked with Multi-Housing News’ Associate Editor Olivia Bunescu is joined by Miller to discuss the challenges in the sector when it comes to developing and delivering new communities, what students want nowadays, as well as Core Spaces’ business approach and values.



Here are the main ideas discussed in this episode:


Tailoring projects to fit the needs of today’s students (01:13)
Student housing is a very localized business, particularly for developments (2:50)
The construction timeline is one of the major challenges in the sector (3:50)
Effective strategies for tackling rising construction costs (6:13)
Choosing the right partners for student housing projects (9:04)
“You can be a quarter mile from campus, but you could be a quarter mile from the wrong side of campus.” (10:32)
Core Spaces’ portfolio performance (13:00)
Factors that make projects stand out (14:33)
How can you successfully enter a new market?
(17:09)
The calculus on how to pick a market (18:45)
Advantages of being vertically integrated
(21:11)
How to become a “people company” (22:33)
Keeping the focus on Top Tier markets and being
an active buyer (24:35)
Trends that will further shape the student housing sector (26:20)

Though her official title is Director of Development,
Marquette Cos.' Ann Reckelhoff plays a huge role in all aspects of projects, including branding and design, construction management, hiring and operations, management and lease-up.

In this episode of Mission Success: Women in Multifamily, Reckelhoff reveals to Multi-Housing News Senior Editor Laura Calugar what it takes to be successful in today’s complicated economic context. With extensive experience in both development and operations, Reckelhoff admits that the people that she surrounds herself with are a key ingredient of her accomplishments.

Welcome to Management Diaries, MHN’s podcast on
multifamily property management. In this episode, Denile Doyle talks with Miguel Gutierrez, COO at CAPREIT.

Gutierrez leads business strategy for CAPREIT’s full apartment portfolio, which comprises more than 100,000 residents. Every decision he makes for the communities he oversees centers around resident satisfaction and
retention.

With an ongoing goal to provide a positive resident
experience, when it’s time to consider value-add upgrades or new services, his starting point is always renter preferences—from aesthetics to tech to sustainability.

Here are some of the topics we cover:




Why knowing your market, including trends and demographics, is a precursor to choosing upgrades or new services for your community (4:15)
How improvements that combine convenience and sustainability can save money in the long term and support residents (8:48)
Managing the challenges that come with implementing upgrades or new services (11:55)
The correlation between reduced maintenance calls and the likelihood of a lease renewal (17:51)
A $26 million reminder of the significance of the work at hand and the importance of staying focused (23:04)

Each team has their strengths. And a great marketer knows how best to utilize these to create an authentic brand. That’s one of the ways that Carol Greenspun, director of marketing and operations, RailField Partners, helped put the company on the map.

Greenspun has been with RailField Partners since 2021. She has more than 20 years of marketing consulting services background and has previously held marketing management positions with consumer-packaged goods companies and privately held firms.

When she first joined the company, Greenspun set up a lot of little things–LinkedIn profiles, email signatures, etc. But she had a much bigger role, too. She was tasked with getting RailField Partners the attention it deserved. In this Top Marketers podcast, Greenspun and Multi-Housing News Associate Editor Jordana Rothberg discuss her strategies for elevating the brand to garner national recognition.

Tune in to hear the two talk about:

·      Greenpun’s background as a marketer (1:00)  

·      Getting the ball rolling for the RailField Partners brand (3:45)

·      The differences–and similarities–of working with
consumer-packaged goods versus real estate (6:45)

·      Primary strategies that Greenspun uses now (9:00)

·      Marketing to your team and ensuring timeliness (12:50)

·      How to get marketing to be a priority (18:00)

·      An upcoming project that gets Greenspun excited (19:30)

The high interest rates and overall lack of stability are generating "a very significant reset" in the multifamily investment market, according to Robin Potts, partner & CIO in Canyon Partners Real Estate’s Los Angeles office.

However, Potts expects sales to pick up later this year, when rates will likely come down. But even though that will encourage banks to loosen their lending standards, Potts sees prolonged opportunities for alternative lenders who have now established a more permanent role in the multifamily investment market. In this Mission Success: Women in Multifamily podcast episode, Potts and Multi-Housing News Senior Editor Laura Calugar discuss all facets of the investment market today and how things might evolve.

Welcome to Management Diaries, MHN’s podcast
on multifamily property management. In this episode, Denile Doyle talks with Jackie Impellitier, vice president of operations at ZRS Management.

With a property management career that spans more than 25 years, Impellitier guides her team to deliver a frictionless leasing experience for prospects. She shares her insights on how property managers can streamline the leasing process and meet prospects and residents right where they are.

Here are some of the topics we cover:


How technology clears the way for property managers to spend more time engaging with residents (3:31)
The importance of being adaptable and accommodating your prospects' needs (10:40)
Why a centralized leasing team is the transformative shift property management teams need (12:10)
Finding a balance between efficiency and quality customer service (15:37)
Strategies for effective communication with prospects and new residents (22:05)