The Power in Purpose: A Podcast for Wedding Pros Candice Coppola

Let's face it, social media is getting WEIRD. I think it's time to you diversify your marketing as the social landscape continues to change - and I think email marketing can play a unique role in your wedding industry business.
This week, I'm kicking off an EIGHT part series where I'm teaching wedding pros how email marketing can help you make more money. I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Be sure to go to CANDICECOPPOLA.COM/CHALLENGE to sign up!
In this episode, I'm sharing all about the importance of email marketing as a way to diversify marketing efforts and build deeper relationships with clients. I'm addressing the most common objections and misconceptions that I hear as a wedding business coach about why it doesn't work, such as the short lifespan of the wedding industry, the perceived complexity of email marketing tools, and the fear of bothering people.
On this episode of The Power in Purpose Podcast:
[00:00]: Introduction to Email Marketing for Wedding Professionals
[03:41]: Diversifying Marketing Efforts with Email Marketing
[08:21]: The Email Marketing Challenge
[13:01]: The Importance of Email Marketing in a Changing Social Media Landscape
[26:07]: The Portability of Email Lists
[30:14]: The Direct Connection of Email Marketing
[31:11]: The Power of Email Marketing
[35:42]: The Underdog of Marketing
[38:30]: Understanding Email Marketing
[40:19]: Mastering the Lingo
[51:20]: Email Marketing Funnels
[54:23]: The Formula for Success
 
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
RESOURCES:
Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge
Go to candicecoppola.com/lingo for a breakdown of email marketing lingo and what a funnel looks like
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola
 

Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I'm chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer service in the wedding industry. 
On this episode of The Power in Purpose Podcast:
00:00 Introduction to Brand Experience for Wedding Professionals
03:45 Understanding Brand Experience and Its Importance
06:20 The Impact of Templates on Brand Consistency
09:42 Key Elements of a Strong Brand in the Wedding Industry
13:32 The Significance of Customer Service and Customer Experience
19:17 Auditing the Brand Experience for Improvement
25:28 Understanding Client Behavior and Good Client Communication
27:34 Creating a Consistent Brand Experience Across All Touch Points
38:31 The Role of Team Members in Representing the Brand and Consistency
43:29 Messaging, Values, and Interactions as Part of the Brand
49:14 The Importance of a Memorable Brand in the Saturated Wedding Industry
 
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola
 

One of the best ways to grow your wedding business is through networking. The wedding industry is a relationship-based industry, but could the relationships you're building be putting your business at risk? Today, I've brought on Nicole Cheri Oden to talk all about the LEGAL side of networking. 
 
On this episode of The Power in Purpose Podcast:
02:22 The Legal Side of Networking: Often Overlooked
06:18 Building Relationships and Legal Considerations
09:27 Data Privacy and Intellectual Property in Networking
11:31 Legal Issues and Litigious Individuals
15:13 Protecting Your Business: Written Agreements and Ownership Provisions
22:13 Preventing Information Misuse: Non-Disclosure Agreements
24:28 Joint Ventures and Collaborations: Contracts and Confidentiality
25:27 Protecting Intellectual Property
28:44 The Importance of Non-Disclosure Agreements
31:37 Normalizing NDAs in Business
38:31 The Changing Landscape of Non-Compete Agreements
42:41 Understanding Contracts and Enforcing Legal Agreements
 
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
 
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
 
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
 
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola
 

Have you ever thought about starting a podcast for your wedding business? Desiree Adams is a luxury wedding planner in New York and the host of the Ask The Planner podcast and today, she's sharing exactly how you can grow your business and diversify your revenue by starting a podcast.
 
On this episode of The Power in Purpose Podcast:
03:42 Podcasting for Business Growth
08:15 Starting a Podcast in the Wedding Industry
15:02 Building Brand Awareness through Podcasting
21:09 Monetizing a Podcast with a Digital Shop
27:18 Balancing Podcasting with Business Responsibilities
33:41 Next Steps for Starting a Podcast
 
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola
 

Are your systems built for your best days or your worst days? I'm a big believer that your business should support your life, and in saying that, having systems & workflows that honor your health (even on bad days!) needs to be priority number one! In my conversation with Sandra, she shared her journey of managing her TWO businesses with a chronic illness. She shared all about the importance of setting boundaries, making changes to avoid burnout, and using SIMPLE business systems in your business.
On this episode of The Power in Purpose Podcast:
00:00 Introduction: Creating Systems that Honor Your Body
07:19 Navigating the Wedding Industry with a Chronic Illness
12:06 Prioritizing Health and Making Changes in Your Business
23:24 Building Systems for Your Worst Days
24:58 The Importance of an Inquiry Workflow with an Autoresponder
27:44 Creating a Client Workflow for Support and Communication
35:22 Supporting Vendors with Chronic Illnesses
43:48 Building Thoughtful and Supportive Systems in the Wedding Industry
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
 
SHOW NOTES: http://www.powerinpurposepodcast.com
 
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
 
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
 
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
 
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola

Your 2024 wedding season is quickly approaching. So how can you enhance your overall client experience with your couples this wedding season in a way that's Gen Z approved? Let's talk about it!
This podcast episode will teach you four EASY easy ways for you to enhance your client experience and give you some ideas for how you can stay at the cutting edge of customer service.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES:
http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST:
Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK:
Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
 
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola