The Tailgate Podcast: Marketing for Hunting and Angling Brands With Andy and Bill

Soraya Smith is President of Backpacker’s Pantry. A legendary brand that creates some of the healthiest and tastiest meals to help us thrive in the outdoors. We discuss everything from the quality of food to the reverence of the animals we pursue and our chosen way of life. Soraya and her talented team are continually innovating in the MRE space and they’re doing it with real ingredients that taste like real food. Something we can all appreciate when spending weeks in the backcountry.&nb...

Joe Genzel is a fresh voice for Outdoor Life, one of the most venerable publications in the world of hunting and angling. With his talented editorial team, Joe is working to evolve traditional hunting and angling narratives and reshape them for today’s modern audience. Joe shares his take on our industry, influencers, marketing, the role Outdoor Life plays in our world, and other forces shaping the future of hunting and angling for generations to come. Learn more about our mission a...

Given the recent events in America, it’s time to address the issue of acceptance, inclusion, and openness within the hunting and angling industry. We have to accept new talent and new voices in the hunting and angling industry if we’re ever going to accept and grow with new consumers and new audiences. We already have a litany of rules and do’s and don’ts posted at every trailhead. So let’s not create any more when it comes to the outdoors. Nicole Qualtieri of Gear Junkie is a ...

Hunting and angling brands create some of the most innovative products in the world. Yet many brands still follow a fairly traditional marketing playbook. One brand that’s harnessing new ad technology in more inventive ways is Gunner Kennels. Sure, they make what is arguably the best dog kennel out there. But they also use augmented reality, inventive SEO/SEM strategies, and other progressive marketing tools to get the job done. And their results speak for themselves. The Tailgate P...

Word on the street is that one of the strongest leaders across all marketing disciplines in our industry is Andrew Gritzbaugh, Senior Vice President and General Manager at Gerber. Andy and I luckily had a small window to sit down with Andrew to hear more about what he’s building at Gerber. And it’s pretty clear that he has a strong command of how modern advertising is structured, how to tie it all together at all levels inside an organization, and how to turn his team loose to develop so...

Editors are some of the most powerful voices shaping our industry. Their far-reaching media platforms wield a strong influence on how we think, talk, look, and behave. That includes how brands show up in the world. Yet new voices that challenge entrenched beliefs and industry party line are often met with hostility. One editor who isn’t afraid to court controversy with strong, often contrarian opinions is Wes Siler, Editor of Indefinitely Wild for Outside Magazine. We recently sat d...