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Weird, Smart. Wier/Stewart
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- 비즈니스
This is a podcast about marketing. But not like what you'd think. If you dare to enter our weird/smart world, you may learn a thing or two about what it takes to make your brand really, spectacularly, extraordinary.
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Great Brands in Augusta
In this episode, Alex and Daniel dig deep to share Augusta brands that do it well.You'll learn about what it takes to have a solid brand hook, brand look, and what get's their audiences shook!We'll take a look at three iconic Augustan brands that have the founders of Wier/Stewart craving for more.Need a Branding Buddy? Check out some of our favorite projects!https://www.wierstewart.com/work
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What's In a (Brand) Name
In this episode, the fearless leaders of Wier/Stewart "dive deep and fly high" into the importance of a brand name.You'll learn:How a brand name can attract the right audienceSpecific techniques to bring your business values to light through your nameWTF is up with the Wier/Stewart flying fishNeed a Branding Buddy?Check out some of our favorite projects!https://www.wierstewart.com/work
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Just Ask A Branding Expert
In this episode, Rachel Baker helps us all understand what it takes to build a brand that lasts.You'll learn:What to consider when positioning your brand for successWhy market share is so important How to plan your brand vision for the future...and so much more.Need a Branding Buddy?Check out some of our favorite projects!https://www.wierstewart.com/work
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How Video Marketing Can Make Or Break Your Brand Strategy
In this episode, Amanda Ferguson teaches us the importance of video marketing in any business's overall strategy.You'll learn:How to make valuable content within your budget (from using your own phone to hiring a video production team)Ways to repurpose your valuable video contentWhether or not videos can actually increase salesHow Froof used to pass the time between MTV commercial breaks...and so much more.Want to see an epic video?Check out this case study for the Georgia Cyber Center.https:...
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The Art Of Graphic Design
In this episode, we're joined by Leonard "Porkchop" Zimmerman and Tony Minnicks to talk about the value of good graphic design.You'll learn about:Ads of old, and why they work so well (even today!)Why trying the "ugly" font can be a strong move for your brandThe love affair between art and design, and why this relationship is vital to marketingWant to see some of their work?Follow Porkchop at: @pantone811Make My PorkchopLeonard "Porkshop" ZimmermanFollow Tony Minnicks at:@throwaway.graph...
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The Foundations of Brand Stability
Feel like your brand is standing on shaky ground? You'll want to tune in for this. Katie King, Director of Strategy at Wier/Stewart, comes on the show to talk about brand stability.You'll learn:How to leverage brand loyalty for growthWhen it's time to revisit your brand promise to your customers (and why it matters)Strategies to help you achieve short-term and long-term goals for your brandNew business or established? Not a problem!Check out this example of a rebrand for Augusta Office Soluti...