What the Fundraising Mallory Erickson

This episode is a must-listen for anyone looking to enhance their nonprofit's fundraising strategy through multi-channel integration and innovative thinking!
Today, we are joined by Dan Sonners, a seasoned expert in the fundraising industry with a 17-year career dedicated to empowering nonprofit organizations to discover new donors, raise more funds, and optimize their programs with innovative strategies. Throughout this conversation, he shares practical advice on testing and measuring the effectiveness of integrated marketing strategies. Moreover, he challenges fundraisers to seek knowledge beyond their specialties to build more substantial and collaborative fundraising efforts.
As Vice President at Conrad Direct, Dan oversees acquisition efforts for a diverse group of nonprofits, utilizing a data-driven approach to provide tailored lists and media recommendations. His role encompasses various aspects of donor acquisition, including results analysis, list planning, data segmentation, list modeling, co-op management, and multi-channel expansion. Also, Dan excels in tailoring bespoke solutions that align with the distinctive missions, goals, and market dynamics of various organizations. His adept strategies have garnered millions of donors and propelled revenue into the hundreds of millions. Additionally, he is the esteemed host of the Dynamic Nonprofits podcast.
 
In this episode, you will be able to:
- Understand the power of multi-channel marketing and integrating direct mail with digital strategies.
- Discover the benefits of combining direct mail with SMS, email, and social media.
- Explore breaking down silos and fostering cross-channel collaboration.
- See how connected TV and direct mail can capture and maintain donor attention.
- Recognize the value of a data-driven approach in optimizing fundraising strategies.


Get all the resources from today’s episode here. 

"This week's episode is sponsored by Keela.
Keela is a fundraiser’s CRM, meaning that it goes beyond a data management platform. It enhances your work and propels you to achieve fundraising success. From email and communications tools to AI-powered donation pages, your unique needs will be met with Keela, the CRM built BY fundraisers FOR fundraisers.
Learn more at keela.co/mallory


Connect with me: Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Have a renewed perspective on the vital role of sales and fundraising in driving mission-driven work, as well as practical insights for fostering a positive money mindset and empowering nonprofit teams to make a meaningful impact!
Meet Dr. Nadia Brown, the Founder and CEO of The Doyenne Agency, a premier sales and sales training organization specializing in national coaching, personal development companies, and small boutique businesses. With a mission to empower business founders to build powerful sales teams from their existing non-sales team members and armed with a doctorate in organizational leadership, Nadia brings unparalleled expertise to today's discussion.
 
In this episode, you will be able to:

Understand ongoing money mindset conversations in nonprofits.

Explore emotional challenges in fundraising.

Learn to reframe the purpose of sales and fundraising.

Recognize sales and fundraising beyond financial gain.

Gain confidence in making asks.

Explore methods for fostering a culture of collective responsibility and empowerment within nonprofit teams.


Get all the resources from today’s episode here. 

Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory. 

Connect with me: Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast,
Today's episode shares profound strategies on how nonprofits can evolve from merely surviving to becoming scalable change agents by adopting business tools and practices to maximize their impact and ensure sustainable growth!
Meet Donald Summers, Founder & CEO of Altruist Partners. With decades of experience in nonprofit management and fundraising, he is dedicated to helping nonprofits achieve their missions through strategic planning and effective management practices. Moreover, his book - Scaling Altruism provides a comprehensive guide for nonprofit leaders seeking to integrate business strategies into their operations.
 
In this episode, you will be able to:

Understand the team-based nature of fundraising.

Gain insights into the typical timeline for nonprofits to adopt and benefit from new management tools.

Identify the challenges of applying business tools in the nonprofit sector.

Discover the need for nonprofits to have open conversations about challenges and seek support.

Debunk the myth of nonprofit exceptionalism.

Recognize the gaps in support systems for nonprofits.



Get all the resources from today’s episode here. 

This week's episode is sponsored by DonorPerfect. 
DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.
Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!

Connect with me: Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast,
Join Arash Javanbakht, psychiatrist, neuroscientist, and director of the Stress, Trauma, and Anxiety Research Clinic (STARC), as he delves into the intricate workings of fear and anxiety. With expertise spanning neuroscience, trauma research, and nonprofit fundraising, he offers a comprehensive exploration of how fear manifests in our brains, its evolutionary origins, and practical strategies for managing it in various aspects of life!
Arash's clinical focus encompasses civilians, law enforcement, and refugees, particularly those affected by war trauma in regions like Syria and Iraq. Through STARC, he conducts groundbreaking research into the biological and psychological factors contributing to resilience and vulnerability in trauma response. Also, Arash pioneers the integration of technology into mental health care, exploring augmented reality and telemedicine for innovative in vivo treatment of anxiety disorders and PTSD. Moreover, his work has received widespread acclaim, featuring in prominent media outlets such as CNN, Al Jazeera, NPR, and The Washington Post.
In this episode, you will be able to:

Understand the biology and psychology of fear responses.

Analyze fear's influence on decision-making, particularly in nonprofit fundraising.

Develop strategies for overcoming fear-related challenges.

Cultivate resilience and find meaning in adversity.

Apply practical tips for harnessing fear as motivation.


Get all the resources from today’s episode here. 

This week's episode is sponsored by DonorPerfect. 
DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.

Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!



Connect with me: Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Are you eager to understand your emotions better, improve your relationships, and begin a journey of personal growth and healing? Get ready for a journey through the intricate dynamics of human relationships, exploring how emotions shape our interactions and influence our behaviors.
Meet Haley Cooper, a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Train the Trainer—the driving force behind The Savvy Fundraiser, an esteemed nonprofit consulting and coaching business committed to uplifting nonprofit leaders. With a deep-rooted passion for effecting positive change, Haley has emerged as a seasoned expert within the nonprofit realm, fueled by a mission to cultivate thriving organizations.

In this episode, you will be able to: 

Understand the impact of emotional intelligence on personal and professional life.

Learn strategies for fostering empathy and effective communication in teams.

Explore Emotional Connection Leadership (EMC) and its role in relationships.

Discover the importance of naming emotions for emotional balance.

Utilize journaling, meditation, and support for emotional healing.

Prioritize expressing impact over feedback for conflict resolution.

Embrace vulnerability and self-discovery in navigating emotions.

Apply principles for enhancing emotional wellness and relationships.



This week's episode is sponsored by DonorPerfect. 
DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.

Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!


Connect with me: Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

This episode is a must-listen for anyone seeking inspiration and guidance on their journey towards leadership, wellness, and joy. 

Meet Today's guest, Kishshana Palmer, CEO of ManageMint, Inc., renowned keynote speaker, and TEDx alumna. With her expertise in leadership and wellness, she transforms leaders and energizes events worldwide. As a trusted advisor to executive leaders, Kishshana brings passion and authenticity to every interaction. Moreover, her commitment to growth, wellness, and impact shines through in her work, making her a sought-after partner for organizations seeking transformation.

In this episode, you will be able to: 

Understand the importance of self-care and self-awareness in today's fast-paced world.

Explore the intersection between wellness and joy.

Reconsider the relationship with one's body and mind, recognizing the significance of mindfulness and self-awareness.

Challenge the notion that self-care is solely a reward for productivity, instead emphasizing its intrinsic value.

Prioritize joy and self-worth as essential components of authentic leadership.

Recognize the importance of authenticity and vulnerability in effective leadership.


Get all the resources from today’s episode here. 

This week's episode is sponsored by DonorPerfect. 
DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.
Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!


Connect with me: Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.