Gold Biz Podcast Rachel Traxler
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- Business
The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!
Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler
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Do Vendors Have the Right to Use Your Photos for Marketing? With Legal Paige
Hello, sunshines! You are going to be blown away by this episode! The Legal Paige returns to discuss the important topic of photographers' legal rights over their images. The conversation covers how other vendors can legally use photographers' photos for marketing, the necessity of specific clauses in contracts, and how photographers can protect their intellectual property. Paige explains the rights photographers have to their images, the misuse by vendors, and the legal implications involved. You’re going to hear practical advice for creating workflows that ensure legal protection and foster good vendor relationships. Paige answers questions on how to handle situations where images are used without proper credit and shares resources for further legal education and contract templates. There is so much to learn in this episode - get ready!!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
View all the contracts with The Legal Paige! https://thelegalpaige.com?aff=447
10 FREE Lead Generations! - https://racheltraxler.com/lead-generation-freebie
Take my inquiry identifier quiz! - https://racheltraxler.com/inquiry-response-quiz
Get your new favorite photography bag through Ruby+Rae! Code RACHEL15 for 15% off! - https://rubyandrae.com/
☀️Time stamps☀️
00:00 Welcome Back to the Gold Biz Podcast!
00:09 Navigating Legal Waters: Photographers and Image Rights
00:36 The Legal Landscape: Copyrights, Contracts, and Clauses
04:43 Building Vendor Relationships and Licensing Agreements
13:06 Client Communication and Model Releases
25:27 Addressing Copyright Infringements and Vendor Education
29:28 Finding Legal Resources and Wrapping Up
Follow Paige on Instagram! - https://www.instagram.com/thelegalpaige/?hl=en -
Building a Thought Leadership Brand with Kelly Roach
Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one’s craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth.
Leave a review of the Gold Biz Podcast!
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
☀️Time stamps☀️
00:00 Welcome and Introduction to Conviction Marketing
00:47 The Birth of Conviction Marketing
02:14 The Power of Conviction in Branding
04:18 The Pitfalls of Trend-Following in Marketing
05:04 Building a Business Beyond Trends
10:10 Strategies for Photographers to Stand Out
13:39 The Importance of Pricing and Business Strategy
17:57 Future Trends and Recurring Revenue Models
22:58 Final Thoughts and Joyful Reflections
Find Kelly’s coaching! - https://kellyroachcoaching.com
Listen to Kelly’s podcast! -
Reignite Passion In Your Business with Breeanna Farmer
Hello, sunshines ! I am SO excited to share my chat with Breeanna Farmer about bringing new girl energy to your business. It is going to make you explore the spark that you had at the start of your photography journey. Breeanna talks about how embracing this mindset changed her business, shares some tips on how to reality check yourself in moments of self-doubt, and making connections. Don’t forget to DM me and tell me what part of this episode you love the most!
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts!
Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE!
☀️Time stamps☀️
Intro - 0:00
Insta - @breeannakayphotography
Free EBook - breeannakay.com/fulltime-photographer-ebook
https://open.spotify.com/show/58I727oAat7I78N7EgtzZ5?si=268dc96671cb4258
https://apple.co/3ST87Pw -
Using PR In Your Business with Lydia Bagarozza & Bridget Sicsko
Hello, sunshines! Today we are talking about something new on the show - PR! I have Lydia & Bridget from Visibility on Purpose to unravel the complexities of public relations and how it can be leveraged as a powerful tool in your marketing strategy. They share their insights on how you can leverage PR to distinguish themselves in the market! You’re going to learn what public relations means for your personal brand or business and why it matters, How to craft compelling pitches that highlight your value proposition to brands, companies, or media outlets, and SO much more! You do not want to miss this episode!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Check out my FREE vendor pitch email guide! - https://racheltraxler.com/vendor-email-freebie
Follow me on YouTube! - https://www.youtube.com/channel/UC_a8rQwsAvNjThcIfnyUvJQ
☀️Time stamps☀️
0:00 - Intro
https://www.visibilityonpurpose.com/mediastarterpack1
www.visibilityonpurpose.com
Instagram @visibilityonpurpose -
How To Shoot Wedding Details with Lei Lei Clavey
Hello, sunshine! I am so excited to share this interview with Lei Lei Clavey. She shares her expertise on capturing wedding details and adopting an editorial style in photography. We talk about the importance of understanding and curating those details that reflect the couple's personalities for storytelling through photography. You’re going to get insight into preparation, communication with clients, and techniques for creating impactful detail shots that enhance the storytelling of the wedding day. The conversation delves into how photographers can stay creative, maintain their artistic license while meeting client expectations, and the significance of allowing sufficient time for creativity.
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
Leave a review of the Gold Biz Podcast!
☀️Time stamps☀️
00:00 Introduction
01:19 Lele's Journey into Editorial Wedding Photography
04:21 The Art of Capturing Wedding Details: Lele's Approach
06:27 Maximizing Wedding Day Potential: Client Collaboration and Workflow
17:57 Elevating Your Photography Business: Marketing and Client Education
19:35 Creative Techniques for Capturing Wedding Details
23:25 Staying Creative and Final Advice for Photographers
28:15 Wrapping Up: Lele's Contact Info and Final Thoughts
Find Lei Lei’s work! - https://www.leileiclavey.com/
Listen to the Life & Lens Podcast! - https://leileiclaveyeducation.com/podcast -
Unlocking Passive Income with Stock Photography with Aubrey Westlund
Hello, sunshines! Today we are talking about something we have never really addressed on the podcast before, stock photography! Aubrey Westlund joins me to explore the untapped potential of stock photography as a source of passive income for photographers. Aubrey explains the basics of stock photography, the necessity of releases, and guidelines to avoid intellectual property issues. We get deep into the financial aspects of stock photography, highlighting its lucrative potential and the agency commission structures. Aubrey also shares her knowledge about AI and how to use it to your advantage!
DM me and tell me if you are going to try stock photography!
☀️Extras!☀️
Ready to grow your email list? Check out my lead magnet freebie!
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline! - https://racheltraxler.com/phone-call-outline-freebie
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
Leave a review for a chance to be entered into this month’s giveaway!
☀️Time stamps☀️
00:00 Intro
00:31 Understanding Stock Photography
01:46 Rules and Regulations in Stock Photography
05:35 Choosing the Right Platforms for Stock Photography
06:58 Making Money with Stock Photography
14:42 The Impact of AI on Stock Photography
20:40 Final Thoughts and Advice
22:46 Closing Remarks and Contact Information
Find Aubrey’s guides about passive income here! - https://www.aubreywestlund.com/Follow Aubrey on Instagram! - https://www.instagram.com/aubreywestlund/