Consumer Behavior: Why We Buy Stuff Alex Ames

What's most important when making a decision as a consumer? Alex discusses a break down. 

“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?

Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

Alex discusses the science of problem recognition in marketing strategy. 

Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here. 

Alex discusses the role of emotional appeal in marketing strategy.