5 min
E11 Extended Pre-Purchase Search Consumer Behavior: Why We Buy Stuff
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- Marketing
Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"
Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"
5 min