Escape Your Limits Escape Fitness

On this AI-focussed episode of the LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology. 
They debate the opportunities and challenges surrounding AI, the rapid pace at which the technology is not only evolving, but learning from us, and the impact that this level of smart technology can have on all aspects of the fitness industry. 
Key topics discussed include:
●       How AI has actually driven the need for more content.
●       OpenAI striking a deal with Reddit to train its AI with posts.
●       The impact of AI on creators and authenticity.
●       The introduction of Pencil AI, a tool that makes ads with generative AI.
●       The dual nature of AI’s influence on marketing.
●       Kabata raised $5 million to further develop its AI-powered dumbbells.
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Contact us at marketing@escapefitness.com for advertising opportunities.
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0:00 Intro
07:53 AI advancements and their impact on content creation
14:15 AI’s impact on marketing and trust
22:41 AI-powered dumbbells and their potential in the fitness industry
26:36 AI technologies wider reach into other sectors
30:03 AI’s impact on creators, loss of identity and monetization opportunities

Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution.  Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks. 
Throughout the interview they discuss the need for leaders to adapt and innovate to stay ahead of the curve, with Brian emphasizing the challenges of maintaining profitability in a rapidly changing market. 
Topics discussed include:
Near-term economic pressures and volatility in the fitness industry. Consolidation trends in the commercial club and supplier sectors. Evolving consumer behaviors and shifting motivations for fitness. Removing barriers to entry through innovative business models and programming. Long-term health and wellness macro trends despite short-term industry challenges. ukactive Consumer Engagement Insight Report - https://www.ukactive.com/wp-content/uploads/2024/05/Consumer-Engagement-at-uka-On-the-road-to-Vision-2030.pdf
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Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at marketing@escapefitness.com for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)
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LinkedIn: https://www.linkedin.com/company/escapefitness/
 
0:00 Intro
4:24 State of the global commercial fitness industry
9:44 Impact on the rise in interest rates have on new openings?
16:32 Embracing shifting consumer behaviours with at home fitness
19:43 Macro trends: Health and Wellness
24:13 ukactive consumer engagement insight report - the barriers to joining gyms
27:34 Final Thoughts

On this week’s episode of the Escape Your Limits podcast, we are joined by Dr. Rand McCain, aka ‘The Longevity Doctor’ to explore whether death is predetermined by genetics or whether we can make informed lifestyle choices that extend health span and override the influence of our genes.
Dr. McClain earned his medical degree at Western University and completed his internship at the University of Southern California’s Keck School of Medicine Residency Program (U.S.C. California Hospital) and has spent his professional life redefining what it means to be in optimal health. Having established his own practice, Regenerative and Sports Medicine Dr. McClain supports his patients (many of which are A-List celebrities and world-class athletes) through the application of cutting edge treatments and philosophies including bioidentical hormone replacement therapy (BHRT), hyperbaric oxygen therapy, cryotherapy, platelet rich plasma and stem cell therapies. 
In his recent book, ‘Cheating Death: The New Science of Living Longer and Better’, Dr. McClain reveals fresh, science-backed approach to genetics, natural aging, and proactive medical treatments and discusses how to access to these therapies to jumpstart their body’s regenerative processes. Bolstered with research and recovery stories from real people, Cheating Death gives readers the tools to live healthier, longer lives. 
In this podcast, Dr. McClain talks extensively about:
●       Fitness trends and nutrition principles past and present.
●       Biological age versus Chronological age.
●       Key bio markers for predicting healthy longevity.
●       Anti-aging supplements.
●       The effect of NAD on energy and sleep.
●       Polyphenols and their role in fighting inflammation and cancer.
●       Sleep hygiene habits.
●       Cold Therapy and heat shock proteins to boost health.
●       Air quality's impact on health.
●       Testosterone replacement therapy. Debunking myths.
●       Fasting and its effects on cortisol.
      The role of genetics  and emerging tech in a long and healthy life.  
To learn more about Dr. Rand McClain, click here:
https://drrandmcclain.com/
https://psrmed.com/
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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
 ======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
0:00       Intro
0:33       Weightlifting for performance and aesthetics
2:38       The impact Schwarzenegger had on bodybuilding
3:53       Fitness trends and nutrition principles past and present
7:41       Verify the source: don’t believe everything you see or read
13:06    The misconception that body building icons are in competition shape 12 months of the year
17:26    The inspiration behind the book ‘Cheating Death’
19:06    Biological age versus chronological  age
24:58    Key bio markers for predicting healthy longevity
38:26    Anti-aging supplements, including vitamin D3 and B
42:33    The effect of NAD on energy and sleep
46:06    Poly phenols and their potential to fight inflammation and cancer
49:07    Creating good sleep hygiene habits
56:52    The effects of growth hormones on sleep
1:00:05 Cold Therapy and heat shock proteins to improve blood flow and general health
1:02:40 Air quality's impact on health, w

Welcome back to the latest episode of LIFTS, this week Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with John Ford, Chief Product Officer at EGYM.  John has a vast knowledge of the fitness technology industry, he is a board member of the Fitness Industry Technology Council.
Our first topic this week is around the recent announcement from Planet Fitness, who for the first time in 26 years have raised their membership fees.  This leads into a wider discussion around personalized fitness plans and assessments, incorporating technology to enhance user and member experience.
Topics discussed include:
The rationale behind Planet Fitness raising its membership fee for the first time in 26 years and its implications for the industry. How gyms are incorporating technology to enhance user experience and differentiate their services. The growing importance of personalized fitness plans and assessments in modern fitness regimes. The role of professional management and executive changes in driving innovation and adaptability in gyms. The expansion strategies of fitness companies like Whoop into new markets, such as the Middle East, and the impact on their growth. ======================================================
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
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Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
 
0:00 Intro
1:42 Planet Fitness increasing membership fees for the first time in 26 years
12:17 Technology and it’s importance to enhance the user experience
19:10 Whoop moving into the Middle East and the usage of wearable and data collection
27:24 Beachbody partnersghip with Dr B, a telehealth provider.  The growing intersection of fitness and healthcare
36:27 Final thoughts

Welcome back to LIFTS, on this special episode, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness and the departure of Anthony Geisler with Jon Canarick, Managing Partner at North Castle Partners, they are the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors. 
During this conversation, Jon offers his views on the potential impact of Anthony Geisler's departure from Xponential, particularly on brand acquisition efforts and the process of selling new franchises.  
They delve deeper into insights around the lack of proof points and data available for potential franchises to properly assess the likelihood of success in a specific location. 
Topics discussed include:
●       Anthony Geisler's departure from Xponential and its potential impact.
●       The lack of sufficient proof points and location-specific performance data provided to potential
franchisees before large-scale sales begin.
●       Variability in boutique fitness studio build costs and revenue potentials.
●       Lessons learned from Xponential and F45's rapid expansion strategies.
     Outlook on the fitness industry and opportunities for brands. ======================================================
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
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Instagram: https://www.instagram.com/escapefitness
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0:00 Intro
1:27 The changes at Xponential Fitness
09:20 Investment in brands and the impact of rapid growth
12:35 Boutique fitness models and build out costs
16:25 Lack of proof points and how to educate potential investors opening up in the fitness market
18:37 The regulations required by franchises
23:37 How the impact of the news from Xponential will impact expansion strategies
32:38 Final thoughts

On this week's episode of LIFTS, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home. They discuss Hydrow's recent developments, including the acquisition of a digital resistance training company aimed at transforming strength training. Bruce shares his vision of combining rowing, strength and other modalities into a single connected fitness platform. 
He also offers his perspective on Peloton's challenges and potential paths forward under new leadership. They explore topics like motivation, incentives, and how technology can be leveraged to improve long-term user adherence. They also consider trends in the industry, such as the growing emphasis on whole health and wellness.
Topics discussed include:
●       Hydrow's acquisition of a digital resistance company and plans to integrate strength training.
●       Peloton's leadership changes and challenges.
●       Using technology and data to better understand user motivation and incentivization.
●       The growing trend of whole health and wellness among fitness brands. 
●       Predictions for the future of connected fitness, including potential consolidation in the industry.
 
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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
 ======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
 
0:00 Intro
2:39 Who are Hydrow
6:59 New Strength Training Technology
12:19 The Challenges facing Peloton and how to turn it around with a North Star
17:42 Future Fitness Motivators
20:44 The role of celebrity endorsements
23:15 Science Daily – Research on immediate rewards increasing long-term activity
29:06 How important is it brands embrace Whole Health Living?
30:36 Final thoughts