The Friday Society Alexa Cawley
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- Business
Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
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98. Mastering The Art of Feeling GOOD About Marketing, Staying in Integrity, and Staying Authentic
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! -
97. Simplifying Your Social Media Strategy with Sarah Weiss, Founder of On Brand by Sarah
In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah. Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and spread her message through fun and engaging humor. We discussed the power of diverse content on social platforms, simplifying calls to action, leveraging automation services for engagement, and monetizing Instagram stories.
She discusses how to turn one piece of content into several use cases across several social platforms, a blog, and a newsletter. She taught me so much in such a short time and I can't wait for you to listen. I hope you enjoy!
Follow Sarah Weiss HERE!
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! -
96. How to Succeed in Partnerships, Leadership, and Brand Consistency with Daryn Schwartz of The Space Between
Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Space Between Yoga, and we talk about:
Transitioning from a corporate career to yoga studio ownership How to maintain strong brand consistency while also allowing your team to thrive and be independentHow to get over your fear of sales and ways she’s gotten comfortable with charging her studios worthHow her family was integral into her early days journey How to diversify your yoga business with retreats, YTT, and moreHow to engage in thoughtful and impactful partnershipsSend her a message when you’re done listening!!
& shoutout to Christie Evenson - check her out for web design!
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! -
95. How Small Businesses Can Win at PR & Story Telling with Lana Powers & Alex Wollman
Today, I spoke with Lana Powers, Founder and PR expert of Powers PR. We were joined by her Vice President and amazing side kick and, Alex Wollman. Lana and Alex discussed their incredible journey into launching Powers PR and their syncronous vibe that they have between them.
We dove into brand storytelling, social media marketing, and why a curated brand vision is foundational for success. Listen to the full episode to gain tips and tricks for engaging your community and nailing client engagement.
Visit Powers PR website HERE! Follow Powers PR on Instagram HERE!
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! -
94. How to Grow and Scale a Membership
TEAM! This episode talks all about growing and scaling a membership in your business, including:
- the logistics of running a membership
- how to build a community within your membership
- where a membership fits in to your pricing structure
The communications bootcamp info can be found HERE!
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! -
93. Alessia Scauzillo on How to Build Brand Partnerships, Entrepreneurship, and Building Online Community
Today, the lovely Alessia Scauzillo joined me on the podcast. Alessia is an amazing fitness entrepreneur who founded A Sculpt Body which has been featured on various publications for good reason. She's known for her low-impact home workouts via her platform, A Sculpt Body, which you can find HERE.
We discussed how to build brand partnerships that are profitable and long-term relationships. Also, her journey to becoming a dynamic entrepreneur and how to build an engaged online community. Follow Alessia HERE.
Don't forget to check out the Rob Dyrdek episode I mentioned that aired on The Skinny Confidential podcast! Listen HERE!
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!