Casey Digital Podcast CaseyDigital Podcast

I interviewed Kurtis Powers who is a Creative Director at Analogy and a Broadcaster, Curator/Speaker and DJ. He has amazing experience in the creative and digital space and he has worked at some of the largest agencies in New York including JWT and SapientRazorfish.
In this episode we discuss what the differences are between the large agencies and then also working for smaller consultative agencies in a contrast piece. Kurtis shares his many years experience in working on large projects with huge brands and this really gives an insight for people looking to get into the world of agencies.
You can get in touch with Kurtis by emailing kurtis@thefaceradio.com or following him on the handles below:
Kurtis Powers on LinkedIn
Kurtis Powers on Instagram
@kurtispowers on Twitter

We hope you enjoy the episode and if you have any questions please email caseydigital@gmail.com
Connect with the host, Paul Casey https://www.casey-digital.co.uk
@caseydigital on Instagram 
Paul Casey on LinkedIn 
Youtube Channel - Casey Digital
@casey_digital on Twitter

I interviewed Louis Grenier who is a Senior Marketing Strategist at Hotjar and host of the Everyone Hates Marketers podcast. We discuss how to cut through the marketing bullshit and get to the really valuable content for your audience.

Topics we covered:

Starting out with the Everyone Hates Marketers podcast from hosting an event and interviewing people
Louis started out by interviewing business boot-strapers and marketeers to find out their secrets
EHM was part of the first wave of marketing podcasters with a difference and he puts a lot of his success down to getting feedback and focusing on "No bullshit" approach
Learning from his guests has been really energising and valuable to Louis
The podcast schedule is the most gruelling aspect of running a popular podcast
Getting help with his podcast for editing and marketing helps Louis keep the podcast going every Tuesday
Helping people with marketing during lockdown
The future of EHM podcast is to educate people on the marketing fundamentals and giving people guides to stand out
The real truth about Seth Godin and his marketing advice (must listen)
Louis gives us an insight to what it's working for Hotjar
How Hotjar is going to grow in the future with new features 

Louis' tips for marketers:

Marketing - it's all about your market, it's not about you!
Giving value up front is so important when it comes to building a funnel
Be aware of the shiney new marketing tools and trends and try to cut through to use evergreen tactics
Focus on the first principles for your marketing and why are you relevant from the people first approach
Make sure you get a good balance of feedback from real customers (real people) instead of just looking at data all the time


We hope you enjoy the episode and if you have any questions please email caseydigital@gmail.com 
Connect with the host, Paul Casey https://www.casey-digital.co.uk 
@caseydigital on Instagram 
Paul Casey on LinkedIn 
Youtube Channel - Casey Digital
@casey_digital on Twitter

This is a simple step-by-step guide for beginner’s on how to start a podcast on a budget or for free.  You can read the full guide online at casey-digital.co.uk/post/how-to-start-a-podcast  I started The Casey Digital podcast in February 2019 with no budget and there are now thousands of people tuning in to listen to my content. In this pod I have listed the steps you need to follow in order to create and grow your own podcast from the ground up.  

Contents:  


Step 1: Position your podcast to appeal to your target audience  
Step 2: Ensure you have the right podcasting equipment and software  
Step 3: Plan your podcast in advance and have a great script  
Step 4: Find amazing guests to enrich your podcast for your audience  
Step 5: Enjoy recording your podcast, it shouldn’t be a chore  
Step 6: Spend time editing your podcast (but not too much time)  
Step 7: Promote your podcast effectively through your channels  



CLICK HERE TO READ THE FULL GUIDE  I hope you enjoy the episode and if you have any questions please email caseydigital@gmail.com  



Connect with the host, Paul Casey  https://www.casey-digital.co.uk  

@caseydigital on Instagram  

Paul Casey on LinkedIn  

@casey_digital on Twitter

I interviewed Lauren O’Sullivan who is a Strategic Digital Brand Consultant, Business Coach and podcaster on how she helps brands and businesses grow and find meaning.

Topics we covered:
* Adapting your working life to the lockdown measures following the virus outbreak
* Working from home becoming the new norm
* Working for Simply Be, Missguided and Ego Shoes
* The growth of fast Fashion and digital in Manchester
* The importance of brand and storytelling through social media is how you stand out in the current saturated market
* The transition of working in a business to working for yourself
* The psychology of marketing your brand and making a change for yourself
* How to find you why
* Coaching people who want to change their job and their life

Links and resources:
* Beyond the stories podcast
* https://www.laurenosullivan.com
* laurenr.osullivan@hotmail.com
* Fiona Murden - https://www.amazon.co.uk/Defining-You-profile-yourself-potential/dp/1473668387
* Letters From a hopeful creative podcast - https://podcasts.apple.com/gb/podcast/letters-from-a-hopeful-creative/id1408102079
* Albert Camus - The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.

We hope you enjoy the episode and if you have any questions please email caseydigital@gmail.com

Connect with the host, Paul Casey

https://www.casey-digital.co.uk
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter

Welcome to the casey digital podcast, on this episode I will be talking through my lock down so far and 5 digital strategy tips during quarantine.
1. Site speed
 

Website speed and getting your scores up has been a piece of advice I’ve given clients for a long time, and yes it’s more important than ever!
 
Analyse your website speed and how your platform is performing to see if there are areas for improvement, there are lots of tools but I like to recommend using 2 tools (Google Page insights and GT Metrix) and stick to them as you benchmark month on month.
 
Ensure that site speed is a monthly agenda item on your website roadmap in house and if you use an agency you should be committing retainer hours every month.
Read this post on Moz about why site speed is so important and you will see that shaving a second off your page loading speed can have a massively positive impact on your conversion rate.
 


2. Conversion rate optimisation 
 

Making any major changes to the critical aspects of your customer journey isn’t normally BAU for most businesses due to the risk and flow of revenue that it generates i.e. the checkout.
 
Generally speaking a lot of businesses will have reduced spend on acquiring new customers but they don’t spend enough time trying to convert their existing visitors and optimising the conversion rate as much as possible
 
Here are some simple tips to start CRO:
 

- Map out the customer journey using post it notes or a document and look at the key areas on that page to split-test.
 
- Create a very simple split test plan to change 1 or 2 elements in the customer journey to test a hypothesis, i.e. call to action (CTA) button colour or CTA copy and run it for a minimum of 6 weeks.
 
- If you haven’t already, set up tracking software where you can split test the data from your changes. If you don't have a paid tool, use Google Optimize which is a great free tool.
 
3. Adapt your paid strategy to be more agile
 

Continue to review paid campaigns weekly
Review what content you are putting out in your ad campaigns  
Use this time to really analyse your funnel
 

4. Email marketing is old but gold
 

According to BounceX email conversion rates and revenue has increased during the pandemic (BounceX COVID-19 Retail Pulse Study)
 
Brands are marketing to a more engaged audience as they have more time on their hands.
 
Targeted messages to curated audiences has always been the winning formula for email marketing and this is especially the case during the pandemic.
 
If you can create compelling content / campaigns and use email as one of the main vehicles you are likely to get a relatively strong ROI.
 

5. SEO is as important as ever
 

If you have been investing into SEO and you have a solid strategy and roadmap, hats off to you and I’m sure there are a lot of smug SEO’s in digital teams up and down the country as paid media budgets are getting reduced.
 
If you aren’t confident in you SEO strategy or you are unsure here are 3 tips to start you on the right path :
 

- Run a technical audit 
-Scale up your “Power Post” SEO content 
-Research new trending topics in your sector and adapt your strategy
 
If you want to find out more about SEO or you are new to the subject please go and check out the Beginners guide to SEO on my blog or download the SEO whitepaper from the Seventy7 blog.


Visit - casey-digital.co.uk for more

I interviewed Founder of Manchester Creative Collective Marketing (MCCM), Richard Renda, on his career in the marketing and creative industry. From starting in the traditional creative to moving client side and starting up his own agency.
Topics we covered:

Taking the scenic route into the marketing industry
Moving from a traditional approach which has helped principles of how Richard has approached things moving forward
Working client side vs working agency side
Creating agile agencies is the future of the client servicing and outsourcing work from brands to agencies
Clients will work with agencies because they don’t have the time or expertise
Collaborating with teams to refresh the creativity
Working in house in various from Bathrooms and plumbing, Sex Shops, Henri Lloyd and Bongo’s Bingo
Offering design apprenticeships and creative mentoring to creative teams
The evolution of collaboration in the creative and digital industry and the rise of agility being the difference between traditional and forward facing agency models
Crowdsourcing resources for your agency and managing workload with an agile in house team
Growing clients from scratch as a start up agency and looking to get longer term contracts
Early learnings of the commercial and pricing models for agencies, plus looking at the world from what you would pay for a product or service
Gary Vee’s influence on the digital market and community
Marc Jonckers has been the biggest influence on Richard’s career
Carrie Rose at Rise at Seven is really making changes in the market around Digital PR with straight talking content without fluff
Carley Jones from Kettle Bell Kitchen is an inspirational leader in Manchester and she has a fantastic personal brand.
Gym Shark’s Ben Francis  and Noel Mack growing a fantastic brand and Ben being involved in the brand and product

If you make it to the end you will hear a fun game called: Sing, Sing, Show us your ring. (don't ask)

Links and resources:

hello@mccmktg.co.uk
MCCM On LinkedIn
Richard Renda on Linkedin
Lucy Clarkson on LinkedIn

We hope you enjoy the episode and if you have any questions please email caseydigital@gmail.com

Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter