85 episodes
Digital Marketing Made Easy Dawn McGruer
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- Business
Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
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Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO
Welcome to Episode 85 of the Digital Marketing Made Easy podcast!
In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies.
We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic.
Get ready for an episode that is packed with practical tips to help you stay ahead in the digital marketing game.
Highlights:
(1:20) Using AI to boost SEO and content generation
(5:08) Improve readability and SEO performance
(7:19) Relationships between words, phrases, and topics
(9:56) SEO and content creation training
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ -
Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career
Today I’m diving into the essential skills every marketer needs to future-proof their career.
In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation.
I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity.
So, whether you're new to marketing or looking to upskill, this episode is packed with insights to help you thrive in 2024 and beyond.
Highlights:
(1:03) Future-proofing digital marketing careers
(4:11) Upskilling and acquiring diverse skills
(6:00) Data analysis, content creation and adaptability
(12:03) Essential skills for marketers to future-proof their careers
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ -
Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily
Welcome to today's episode of Digital Marketing Made Easy.
In this episode, I’m delving into effective techniques for selling your courses and programmes.
From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers.
Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market.
Here are the highlights:
(2:11) Unleash your courses and programs to the online world
(3:06) Master the art of marketing to expand your reach
(4:01) Marketing strategies for online creators
(11:26) Engaging audiences and crafting compelling content
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ -
Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales
This week we are diving deep into relationship marketing.
Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.
So, tune in, and let's start making those connections that not only last but also pay off!
Here are the highlights:
(01:30) Communication is central
(06:12) That personal touch
(08:13) Exceptional customer service
(09:46) Building trust and loyalty
(10:35) Thought leadership
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ -
Ep 81 - 4 Ways to Use AI to Attract and Convert Customers
Welcome to Episode 81 of the Digital Marketing Made Easy podcast.
Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.
In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively.
From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience.
Get ready to use AI to its fullest potential.
Here are the highlights:
(1:01) Finding the right tools
(3:21) What are you doing with AI?
(7:28) Leveraging AI for email marketing automation
(12:29) Conversion strategies and real-time engagement
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ -
Ep 80 - 3 Ways to Use Socials and Stories to Sell More
Welcome to another episode of Digital Marketing Made Easy.
Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories.
Ready to learn how to engage better and sell more using some of Instagram's features?
Well, this episode is packed with tips and tricks for brands and service providers.
Let's get started and make your Instagram work for you!
Here are the highlights:
(1:11) Leveraging social media platforms for business growth
(4:58) Making consistent social posts
(7:01) Online marketing and engagement
(10:15) Showcasing products and services
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
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