DTC Podcast DTC Newsletter and Podcast
-
- Business
Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
-
Ep 406: Studs.com Anna Harmon Owns the Earscape, Scaling to 8 Figures Annually with Experiential Retail (and Word of ... Ear Marketing)
Subscribe to DTC Newsletter - https://dtcnews.link/signup
On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the role of word-of-mouth marketing in their growth. Anna discusses the concept of the Earscape and pioneering new piercing trends. She emphasizes the importance of customer retention and the future growth and expansion of Studs.
https://Studs.com
Takeaways
Studs was created to provide an alternative to traditional piercing options, offering a safe, affordable, and inclusive experience.
Needle piercing is superior to gun piercing as it is sterilizable and allows for more unique and intricate piercings.
Studs focuses on creating a unique retail experience with chic, modern studios and a strong emphasis on customer service.
During the pandemic, Studs pivoted to e-commerce and saw success by leveraging organic and direct traffic.
The concept of the Earscape, combining piercings and curated earrings, has resonated with customers and contributed to Studs' growth.
Timestamps:
00:00 - Introduction
02:00 - Launching the Studs Mobile Piercing Studio
04:30 - The Story Behind Studs: From Idea to Reality
07:00 - Creating a Unique Retail Experience
10:00 - Overcoming COVID-19 Challenges
12:30 - The Rise of the Earscape Trend
15:00 - Marketing Strategies and Brand Partnerships
17:30 - Studs' Growth and Expansion Plans
20:00 - The Role of Influencers in Brand Growth
22:30 - Future Goals and Exciting Plans for 2024
Hashtags:
#DTCpodcast #StudsPiercing #AnnaHarman #EarPiercing #Entrepreneurship #RetailInnovation #Earscape #BrandBuilding #MarketingStrategies #COVID19Challenges #BusinessGrowth #InfluencerMarketing #Ecommerce #DirectToConsumer #StartupSuccess
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 405: Navigating Email Landmines + Bot Click Clarification | AKNF
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding value to emails. They also mention the importance of monitoring inbox placement using tools like Glock apps. Overall, the conversation provides valuable insights and strategies for optimizing email campaigns.
Topics include:
email marketing, bot click management, Klaviyo, email campaign optimization, digital marketing strategies, email engagement, bot click exclusion, spam complaint management, data integrity in email marketing, marketing technology, DTC marketing, customer engagement, email analytics, segmentation strategies, marketing automation, email deliverability, reducing spam complaints, email list health, engagement metrics, Klaviyo tools
Timestamps
00:00 - Introduction
01:00 - Double Taps and Deliverability: Avoiding resending emails to non-openers
03:10 - Bot Click Exclusion: Leveraging Klaviyo's new feature
05:20 - Spam Complaints and Deliverability: Identifying and managing hidden spam complaints
07:30 - Segmentation and Engagement: Effective segmentation strategies for email lists
09:40 - Using Glock Apps: Monitoring email deliverability and inbox placements
Hashtags
#EmailMarketing #Deliverability #DTC #DigitalMarketing #Klaviyo #SpamManagement #EmailSegmentation #GlockApps #Ecommerce #MarketingTips
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 404: The Marketing Millennials on Cracking the DTC Success Formula in 2024
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands.
This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common.
Listen and you'll hear:
In-depth Insights on Authentic Marketing: Learn how to craft genuine and engaging content that resonates with today’s consumers, straight from the experts.
Future Trends in DTC Marketing: Discover what the future holds for direct-to-consumer brands and how to stay ahead in a rapidly evolving marketplace.
Effective Ad Spending and Platform Optimization: Gain valuable strategies on maximizing ad spend efficiency across emerging and established platforms.
Leveraging Influencers for Brand Growth: Unpack the secrets to successful influencer collaborations that truly amplify brand reach and credibility.
Topics:
Marketing Millennials, DTC Marketing, Brand Growth, Influencer Marketing, Authentic Marketing, Ad Spend Efficiency, Marketing Trends 2024, Consumer Engagement, E-commerce Strategies, Digital Advertising
Timestamps:
00:00:00 - Introduction
00:02:00 - The Importance of Authentic Content in Building Brand Trust
00:04:10 - Discussing Efficiency in Brand Strategies and Ad Spend Optimization
00:06:30 - Exploring New and Underutilized Ad Platforms for DTC Growth
00:08:50 - The Role of Influencers in DTC Marketing and How to Optimize Collaborations
00:11:00 - Future Trends in DTC Marketing and How Brands Can Adapt
Hashtags:
#MarketingMillennials #DTCMarketing #BrandGrowth #InfluencerMarketing #DigitalAdvertising
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 403: Early Indicators of Amazon Success (Prime Day Prep + AMZ Q2 Earnings) | AKNF
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Join Eric, Rob and Clifford from Pilothouse Amazon to discuss Amazon Prime Day and Amazon's Q2 earnings call. They provide insights and strategies for sellers to prepare for Prime Day, including optimizing listings, driving sales volume, and leveraging influencers and affiliates. They also analyze the Q2 earnings call, highlighting Amazon's focus on profitability and the impact on third-party sellers. The conversation concludes with a brief discussion on investing in Amazon stock.
Keywords: Amazon Prime Day, Q2 earnings call, sellers, optimization, sales volume, influencers, affiliates, profitability, third-party sellers, investing
Takeaways
Sellers should optimize their listings and drive sales volume in preparation for Amazon Prime Day.
Leveraging influencers, affiliates, and PR can help increase visibility and sales during Prime Day.
Define success metrics and goals before Prime Day to ensure a profitable outcome.
Amazon's Q2 earnings call highlights their focus on profitability and the impact on third-party sellers.
Amazon's logistical prowess gives them a competitive advantage in the marketplace.
Investing in Amazon stock has been a profitable venture.
Timestamps:
00:00 - Introduction to Amazon Prime Day Strategies
02:00 - Leveraging High-Intent Traffic and Setting Profit Targets
07:10 - Utilizing Micro-Influencers and Creator Connections for Brand Promotion
12:40 - Analyzing Health of Businesses on Amazon and Key Performance Metrics
16:10 - Discussion on Amazon Q1 Earnings Call and Its Implications for Sellers
21:30 - Closing Remarks and Additional Resources
Hashtags:
#AmazonPrimeDay2024 #ECommerceTips #DTCpodcast #AmazonSelling #OnlineBusiness #RetailStrategy #InfluencerMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Bonus: Increase Your Margins with Effective Inventory Management with Finale Inventory's Pauline Shiu
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we’re thrilled to have Pauline Shiu from Finale Inventory with us to explore the transformative power of effective inventory management in the e-commerce space.
We'll uncover how Finale Inventory aids businesses in avoiding common pitfalls like overselling or stockouts, how to compete at a higher level by scaling up your supply chain and operations, and we discuss the strategic role of inventory in boosting profitability.
Here’s what we'll dive into:
The crucial link between inventory management and business growth.
How Finale Inventory's solutions have led to massive revenue increases for their clients.
Tips for integrating robust inventory systems into your business framework across DTC, Amazon and Retail, plus why ERPs aren't for everyone!
Work with Finale Inventory: https://finaleinventory.com
Connect with Pauline Shiu https://www.linkedin.com/in/paulineshiu
Topics Discussed:
Inventory Management, E-commerce Efficiency, Scalability Solutions, Business Growth Strategies, Operational Efficiency, Stock Management, E-commerce Tools, SaaS Solutions for Inventory, Warehouse Efficiency, Supply Chain Optimization, Amazon FBA Management
Timestamps:
00:00 - Introduction to the episode and guest Pauline Shiu
02:00 - Challenges in e-commerce inventory management
04:10 - How Finale Inventory helps businesses streamline inventory
06:20 - The impact of accurate inventory management on e-commerce growth
08:30 - Key features of Finale Inventory and its integration capabilities
10:50 - The importance of real-time data in inventory management
13:00 - Discussion on ERP vs. IMS and choosing the right system for your business
15:40 - Future trends in e-commerce and inventory management
18:15 - How businesses can prepare for Q4 sales and inventory demands
20:30 - Closing thoughts and how to connect with Finale Inventory
Hashtags:
#ECommerceTips
#InventoryManagement
#FinaleInventory
#DTCpodcast
#BusinessGrowth
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 402: Breanna Moreno – True Classic - Turn Customer Support Into A Profit Center
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're talking customer support, with a brand leader who's supported A LOT of customers, potentially the most customers of any DTC apparel brand in the last five years...TRUE CLASSIC, the T-shirt giant who last year reported a quarter of a billion dollars in their first four years..
Today Breanna Moreno, Customer Support Maverick and VP of CX at True Classic gives us the breakdown of the system she's built to support the incredibly fast paced growth, while actively turning her division into a profit center.
Breanna is a True Classic herself, literally, as she was the company's first official hire beyond the founders, so she's been there for the whole wild ride.
Listen and you'll get Breanna's insights on:
Support as a Sales Channel for upselling and cross selling
How to harness support data and interactions to fuel effective marketing and product development
as well as how and why you should be integrating your support with your customer retention and loyalty programs
Topics Covered
Customer Experience (CX), Customer Support, Business Growth, Brand Loyalty, Professional Background, Corporate America, Work-from-Home, Operational Efficiency, Career Transition, Team Expansion, Human Touch in Business, Internet Connectivity Issues, Women in Business, Economic Downturn Impact, True Classic
Timestamps
00:00 - Introduction
02:10 - Leveraging Partnerships for Innovation
05:00 - The Importance of Custom Solutions
08:30 - Expanding Internationally: Challenges and Opportunities
11:45 - Building Community Through Brand Narrative
14:50 - Aligning Brand Tone Across Touchpoints
18:15 - Surprise and Delight: Creating Memorable Experiences
21:30 - Innovating at Trade Shows: The True Classic Approach
24:55 - Connecting with Customers on a Global Scale
28:20 - Overcoming Challenges as a CX Leader
31:40 - Conclusion & Future Endeavors
Hashtags:
#CustomerExperience #Innovation #ApparelIndustry #TrueClassic #BrandNarrative #InternationalExpansion #Partnerships #CustomSolutions #BrandIdentity #CXLeadership
Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video