241 episodes

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic DigitalMarketer

    • Marketing

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

    EP240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2

    EP240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2

    This conversation is a continuation from Episode 239 where Molly talked about the future of Facebook’s campaign budget optimization tool. In this Part Two episode, Molly talks about her following 3 must-knows about the future of advertising on Facebook. Ralph and Molly talk about how they're using ad relevance diagnostics, fill us in on the newly introduced ad limits, and give us an update on where interest targeting is heading.
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 30 min
    EP239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1

    EP239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1

    Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relationship between machine learning and advertisers as her first point in this episode of Perpetual Traffic.
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 48 min
    EP238: DigitalMarketer’s 2020 SEO Strategy

    EP238: DigitalMarketer’s 2020 SEO Strategy

    What would you do if we told you DigitalMarketer’s entire 2020 SEO strategy—from start to finish? If your answer is: steal our strategy and use it to market your content, we’re totally psyched! In this episode, DigitalMarketer’s Director of Marketing Amanda Powell explains DM’s “Content Hub” SEO strategy. You’ll learn how we start with an SEO audit, why our strategy makes Google happy, and how this is going to help us reach our KPIs.
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 32 min
    EP237: How To Become a Better Copywriter in 47 Minutes

    EP237: How To Become a Better Copywriter in 47 Minutes

    This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting.
    RESOURCES MENTIONED IN THIS EPISODE:
    Breakthrough Advertising by Eugene Schwartz
    Overdeliver by Brian Kurtz
    Brian Kurtz’s Website
    Episode 205: The Secret to Hooking the Right Customer
    Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know
    Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid
    Episode 234: The Ad Amplifier Super System For Facebook Ads 
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.  

    • 51 min
    EP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator Studio

    EP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator Studio

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    • 42 min
    EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

    EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

    Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more.
    RESOURCES MENTIONED IN THIS EPISODE:
    Image Optimizer
    Page Speed Insights | Google 
    Split Testing | DigitalMarketer
    VWO Optimization Tool
    Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid
    Episode 41: 9 Ways to Increase Landing Page Conversion Rate
     
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 36 min

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