Getting Back to Business Citizens Bank

Citizens presents 'Getting Back to Business' with Jean Chatzky. Episode 4 featuring Jim Cohill.

As a business owner, your business is interconnected with many aspects of your life. Thus, it can be difficult to distinguish between your personal finances and your business finances, but it's vital to be able to do so for your financial future. In this episode of Getting Back To Business, Jean Chatzky speaks with Cathy Fisher, senior vice president and Midwest regional director for Business Banking at Citizens, about how to build a financial roadmap for both your personal and business finances.

Tune in to learn:

• [00:04:34] Why you need cash reserves in your business and how much you should keep behind
• [00:05:29] Why you shouldn't rely on personal lines of credit in your business
• [00:16:31] How to plan for retirement as a business owner

Listen now.

Diversifying the revenue stream of your small business can help you manage risk more effectively and put your business on a path to future growth. We've seen this highlighted more than ever since the pandemic started, and many businesses have switched gears to work around the changes they faced.

In this episode, Jean Chatzky speaks with Michael Lyons, the Northeast director for Business Banking at Citizens, about how to stop relying on a single source of revenue to improve the growth potential of your business.

Listen today to learn:

• [00:02:15] The role of a business banker and how they can help you manage risk
• [00:08:42] How to go about diversifying your revenue stream successfully
• [00:17:40] What metrics matter when it comes to obtaining finance for your company

Tune in now.

The pandemic resulted in small businesses across the country facing challenges at a level many had never experienced before. Thankfully, are now seeing their revenues at or above pre-pandemic levels, as they've adapted and changed with their customers.

In this podcast episode, Jean Chatzky, CEO and founder of HerMoney Media, and Jeanne Lapak, head of sales for Business Banking at Citizens, discuss the return to revenue growth. Tune in to learn:

• [00:04:36] How businesses can adapt and change alongside their customers
• [00:12:13] Whether banks are lending in 2021 and what criteria they're using
• [00:18:02] How to market your business for success in today's modern tech-savvy world

Listen now.