The Girls in Marketing Podcast Girls in Marketing

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How can you make yourself more employable in the marketing world?



In today’s job market, it’s never been more important to stand out but how can you do that in a market so saturated? In this episode of The Girls in Marketing Podcast, we show you how.



From creating your own career experience to identifying new opportunities, we discuss our own journeys into marketing and what we did to boost our career development on the way. This is a great listen to anyone wanting to broaden their marketing careers, make sure you listen until the end!



If you did enjoy this episode, please make sure you:
-Rate and review our podcast

-Share the episode on social media

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Check out our sponsors:

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If you want to apply to our Digital Marketing Growth Programme, you can check it out here: https://go.girlsinmarketing.com/3UXd6Qg



See you next week for another great episode!

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Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.



Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.



In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry.



This episode covers a range of marketing topics, including:

💻 What Technical SEO is and how it relates to your wider marketing strategy

🔍 Strategies you can implement to boost your SEO efforts

🤩 Taking the plunge of working for yourself

📲 Building a community of thousands online



If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better.



We’ll see you next week for another great episode.



USEFUL LINKS:

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You can follow Areej here: https://www.linkedin.com/in/areejabuali/

Apply to our Digital Marketing Growth Programme here.

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Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.



It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team.



In this episode, we discuss:


Achieving a work/life balance
How to balance your role as a marketer
Why a 50/50 balance isn't always achievable
How you can set healthy boundaries with work



We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.



Check out our sponsors:

Find out more about Hostinger here⁠👩‍💻

Find out more about Kingsbridge Insurance here 🤝



Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...



See you next week,

Girls in Marketing Team

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Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.

With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.

Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea.

Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory.

This episode discusses:
😳 What working in beauty marketing is REALLY like
🤑 How career currency can boost career progression
🌟 Lauren's favourite influencer marketing campaigns
🧑‍💻 Why the content marketing landscape is changing

If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out.

This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.

Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing 👩‍💻



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In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.



In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.



Topics discussed in this episode included:


The vanity metrics trap
How to find meaningful metrics
Vanity vs actionable metrics
Valuable ways to measure marketing success



Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.



See you next week for an episode about influencer marketing!

Girls in Marketing

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Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.



In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.



In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing.



This episode discusses:


Building a multi-platform social media strategy
Working with an FCA-regulated brand


Adopting a creative approach to social media
Having an untraditional route into marketing



A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩



Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑‍💻





See you next week for another team episode!

Girls in Marketing Team