98 episodes

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

The Girls in Marketing Podcast Girls in Marketing

    • Business

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

    Enhancing Your Employability As a Marketer and Unlocking New Career Opportunities

    Enhancing Your Employability As a Marketer and Unlocking New Career Opportunities

    Find out more about Hostinger here⁠⁠⁠👩‍💻

    How can you make yourself more employable in the marketing world?



    In today’s job market, it’s never been more important to stand out but how can you do that in a market so saturated? In this episode of The Girls in Marketing Podcast, we show you how.



    From creating your own career experience to identifying new opportunities, we discuss our own journeys into marketing and what we did to boost our career development on the way. This is a great listen to anyone wanting to broaden their marketing careers, make sure you listen until the end!



    If you did enjoy this episode, please make sure you:
    -Rate and review our podcast

    -Share the episode on social media

    -Check out our sponsors via the links below



    Check out our sponsors:

    ⁠Find out more about Hostinger here⁠⁠👩‍💻

    ⁠Find out more about Kingsbridge Insurance here 🤝



    If you want to apply to our Digital Marketing Growth Programme, you can check it out here: https://go.girlsinmarketing.com/3UXd6Qg



    See you next week for another great episode!

    • 20 min
    Integrating SEO and Marketing, Building a Digital Community and Working for Yourself with Areej AbuAli, Founder of Women in Tech SEO

    Integrating SEO and Marketing, Building a Digital Community and Working for Yourself with Areej AbuAli, Founder of Women in Tech SEO

    Find out more about Hostinger here⁠⁠👩‍💻



    Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.



    Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.



    In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry.



    This episode covers a range of marketing topics, including:

    💻 What Technical SEO is and how it relates to your wider marketing strategy

    🔍 Strategies you can implement to boost your SEO efforts

    🤩 Taking the plunge of working for yourself

    📲 Building a community of thousands online



    If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better.



    We’ll see you next week for another great episode.



    USEFUL LINKS:

    ⁠Find out more about Hostinger here⁠⁠⁠👩‍💻

    You can follow Areej here: https://www.linkedin.com/in/areejabuali/

    Apply to our Digital Marketing Growth Programme here.

    • 40 min
    Is Work/Life Balance a Myth? How to Balance Everything as a Marketer

    Is Work/Life Balance a Myth? How to Balance Everything as a Marketer

    Find out more about Hostinger here⁠👩‍💻

    Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.



    It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team.



    In this episode, we discuss:


    Achieving a work/life balance
    How to balance your role as a marketer
    Why a 50/50 balance isn't always achievable
    How you can set healthy boundaries with work



    We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.



    Check out our sponsors:

    Find out more about Hostinger here⁠👩‍💻

    Find out more about Kingsbridge Insurance here 🤝



    Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...



    See you next week,

    Girls in Marketing Team

    • 19 min
    Spilling the Tea on Influencer Marketing in the Beauty Industry with Lauren Stretch from Facetheory | Prev TooFaced and Revolution

    Spilling the Tea on Influencer Marketing in the Beauty Industry with Lauren Stretch from Facetheory | Prev TooFaced and Revolution

    Find out more about Hostinger here👩‍💻

    Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.

    With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.

    Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea.

    Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory.

    This episode discusses:
    😳 What working in beauty marketing is REALLY like
    🤑 How career currency can boost career progression
    🌟 Lauren's favourite influencer marketing campaigns
    🧑‍💻 Why the content marketing landscape is changing

    If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out.

    This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.

    • 49 min
    The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast

    The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast

    Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing 👩‍💻



    Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 🤝



    In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.



    In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.



    Topics discussed in this episode included:


    The vanity metrics trap
    How to find meaningful metrics
    Vanity vs actionable metrics
    Valuable ways to measure marketing success



    Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.



    See you next week for an episode about influencer marketing!

    Girls in Marketing

    • 20 min
    Monzo's Social Media Success Story: Marketing Insights from Monzo's Social Media Lead, Richard Cook

    Monzo's Social Media Success Story: Marketing Insights from Monzo's Social Media Lead, Richard Cook

    ⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠⁠ ⭐️



    Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.



    In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.



    In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing.



    This episode discusses:


    Building a multi-platform social media strategy
    Working with an FCA-regulated brand


    Adopting a creative approach to social media
    Having an untraditional route into marketing



    A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩



    Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑‍💻





    See you next week for another team episode!

    Girls in Marketing Team

    • 57 min

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