Growth League Podcast Hook + Ladder Digital

Amber takes us through her incredible six-year journey at Damon, where she went from being the first business hire to spearheading the company's innovative product development and marketing strategies. In this episode, Amber shares her experiences and insights into leading a startup, building a brand from the ground up, and navigating the challenges of creating a product that revolutionizes motorcycling safety.

Mayssa shares her unique journey, from a passion for movies to a thriving career in marketing and technology. Discover how she seamlessly blends creativity with technical acumen to drive innovation and efficiency at Servomax.

Pedro answers tough questions about prioritizing tasks in a startup environment, dealing with sales and product challenges, and maintaining a customer-centric approach in marketing. Plus, he leaves a thought-provoking question for the next guest: "What is a marketing strategy that everyone claims works well but has never worked for you, and why?"

The role of marketing in fostering organizational cohesion and the importance of regular updates and collaboration.

Maria emphasizes the critical role of data in supporting marketing strategies and securing stakeholder approval while also acknowledging the occasional need for intuitive decision-making.

Ashley shares her journey from college to becoming a seasoned marketing leader, offering valuable insights into the world of marketing management, brand strategy, and the importance of empathy in leadership.