How to conduct a focus group? Gilbert NZEKA
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- Business
A focus group is a qualitative method of group meeting that has several advantages. Focus groups allow you to receive more diverse, nuanced and complex responses than surveys that do not allow as much exchange with participants. They are the ideal technique to obtain broader opinions. In spite of everything, the success of a focus group is built largely on the leadership skills of its facilitator. So, how can you animate focus groups?
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How to manage your focus group ?
In this last episode, you will discover how to manage your focus group on D-Day
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Recruitment of participants
In this episode, you will find out how to recruit participants for your focus group.
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The organization of the focus group
In this episode, you will discover how you can organize your next focus group.
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The characteristics of a focus group
In this episode, you will learn about the characteristics of a focus group.
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How do I animate focus groups?
In this episode, you will discover how and why to animate focus groups