29 episodes

Each week, IRG founders Frank van den Driest & Marc de Swaan Arons talk with global thought leaders and practiitoners to discuss what it takes to drive human-centric growth. The institute for Real Growth helps CMOs and other growth leaders drive ‘Real Growth’ by connecting them to peers and experts through live-action programs inspired by our thought leadership.We are an independent and not-for-profit organization in partnership with: WPP, Google, Facebook, Kantar, LinkedIn, Spencer Stuart, The Exetor Group, NYU & Said Business School, University of Oxford. Find out more at www.instituteforrealgrowth.com

Humanizing Growth Series by The Institute for Real Growth Institute for Real Growth

    • Business

Each week, IRG founders Frank van den Driest & Marc de Swaan Arons talk with global thought leaders and practiitoners to discuss what it takes to drive human-centric growth. The institute for Real Growth helps CMOs and other growth leaders drive ‘Real Growth’ by connecting them to peers and experts through live-action programs inspired by our thought leadership.We are an independent and not-for-profit organization in partnership with: WPP, Google, Facebook, Kantar, LinkedIn, Spencer Stuart, The Exetor Group, NYU & Said Business School, University of Oxford. Find out more at www.instituteforrealgrowth.com

    Dolf van den Brink, Chairman and CEO, Heineken in conversation with Frank van den Driest

    Dolf van den Brink, Chairman and CEO, Heineken in conversation with Frank van den Driest

    This Humanizing Growth Series is reflecting on the personal leadership journey and brand transformation efforts of Dolf van den Brink, the CEO of 300 HEINEKEN brands operating in 190 countries. Once a management trainee and now CEO, van den Brink will share his learnings from the past, his challenges in the present, and his ambitions for the future.Personal journeyHeineken is famous for its Dutch entrepreneurial spirit and taking on challenges headfirst. Rising to the top in such an organizat...

    • 53 min
    GSK - CEO & CMO Brian McNamara & Tamara Rogers in conversation with Marc de Swaan Arons

    GSK - CEO & CMO Brian McNamara & Tamara Rogers in conversation with Marc de Swaan Arons

    In this conversation with both the CEO & CMO of GSK Consumer Healthcare, Brian McNamara and Tamara Rogers, we discuss the power of having a clear purpose. For GSK, that is simple: ‘Deliver better everyday health with humanity’, which guides their decisions and actions every day. But how did they build and translate this throughout the organization and use it to help their employees find their own personal purpose?In this podcast, we also dive deeper into the CEO & CMO coalition and th...

    • 54 min
    Hakan Bulgurlu, CEO Arcelik in conversation with Frank van den Driest

    Hakan Bulgurlu, CEO Arcelik in conversation with Frank van den Driest

    In this episode of the Humanizing Growth Series, we speak to Hakan Bulgurlu, CEO Arcelik. Arçelik is one of the most sustainable home appliances and houseware companies in the world, ranking 34 on Corporate Knights’ 2021 Global 100 Index and is also the industry leader for the second year in a row on the Dow Jones Sustainability Index. For Bulgurlu, an organizational transformation starts with a personal transformation. He discusses his personal purpose and how he aligns that with the co...

    • 53 min
    Angela Ahrendts, Former CEO Burberry & Former SVP Apple Retail

    Angela Ahrendts, Former CEO Burberry & Former SVP Apple Retail

    In this incredibly inspiring episode of the Humanizing Growth Series, we sit down with Angela Ahrendts, Former CEO Burberry & Former SVP Apple Retail. Angela opens up about her journey from a small town in the mid-west, to becoming the CEO Burberry, her thoughts on why CMOs are best placed to become CEOs and how to build more humanized growth while taking your shareholders on the journey. This episode was recorded as part of a live webinar. For more information visit: https://in...

    • 52 min
    Hubert Joly, Former Chairman & CEO of Best Buy in conversation with Marc de Swaan Arons

    Hubert Joly, Former Chairman & CEO of Best Buy in conversation with Marc de Swaan Arons

    Capitalism is being reinvented and it is up to marketers to move the needle in the right direction. In this episode, Hubert Joly, former Chairman & CEO of Best Buy explores how to turn around an organization into both an inspiring workplace and profitable firm, how to engage employees to create magic for their customers and how a noble purpose provides the right guidance. Hubert Joly talks about his leadership style, thinking with this head, his heart and his soul.This podcast was recorde...

    • 54 min
    Marc Pritchard, Chief Brand Officer, P&G in conversation with Frank van den Driest

    Marc Pritchard, Chief Brand Officer, P&G in conversation with Frank van den Driest

    In this episode of the Humanizing Growth series, Marc Pritchard, Chief Brand Officer at P&G talking about his personal and business growth journey with P&G. From 'firing and hiring' himself every 18 months, to seeing P&G brands as a force for good, Marc parts his wisdom and life lessons from his 27 year journey with P&G.This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html

    • 51 min

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