389 episodes
Marketer of the Month Outgrow
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- Business
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the co-founders of Wikipedia, Tech Unicorn CXOs, Anonymous Collective, Pulitzer Prize winners, Professors, and (of course) Tiktokers!
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Snippet: Nicholas Thompson, CEO of the Atlantic Discusses the Importance of Identifying Areas and Demographics Unaware of the Atlantic’s Content.
He emphasizes the goal of reaching new audiences, citing New Hampshire as an example. By conducting surveys and pinpointing these pockets, Thompson aims to expand The Atlantic's reach and impact.
Watch the full episode here 👉 https://bit.ly/3UnpCrK -
Snippet: Amy Bernstein, Editor at Harvard Business Review Highlights the Importance of Transparency in Salary Levels.
She emphasizes that transparency fosters trust and fairness in organizations. Additionally, Bernstein discusses how diversity in the decision-making process leads to better outcomes, as varied perspectives contribute to more informed and equitable decisions.
Watch the full episode here 👉https://bit.ly/3tIguF2 -
Snippet: Julien Bertolini, IoT Expert at Volvo Group Discusses the Significant Value IoT Brings to Logistics.
He highlights its impact on various aspects, including packaging and product delivery. Join Julien as he explores how IoT is revolutionizing the logistics industry, enhancing efficiency, and transforming the way goods are packaged, tracked, and delivered.
Watch the full episode here👉https://bit.ly/4aTSG0k -
EPISODE 196- Micro-Influencers, Major Impact: Neil Patel’s Guide to Influencer Marketing
Neil Patel is the co-founder of Crazy Egg and Hello Bar. A New York Times bestselling author, he is recognized by The Wall Street Journal as a top influencer on the web and by Forbes as one of the top 10 marketers. He has helped major companies like Amazon, Microsoft, and Google grow through innovative marketing strategies. He is passionate about sharing his expertise in marketing and driving business growth through engaging data-driven content.
On The Menu:
1. Consistency, collaborations, and trending topics drive podcast growth.
2. A/B testing thumbnails, engaging hooks, and frequent cuts increase YouTube engagement.
3. Traditional SEO remains crucial, but appearing in AI-driven queries like ChatGPT is becoming essential.
4. Use analytics to identify low-hanging fruits, optimize funnel drop-offs, and enhance channel performance.
5. High-quality, relevant content is vital for maintaining audience interest across platforms.
6. Utilize Google Trends to identify and capitalize on popular topics for content creation.
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Snippet: William Quigley, Co-founder and CEO of Wax, Delves Into the Nuances of Digitization Versus Tokenization.
He emphasizes the lack of understanding around this distinction and its impact. Quigley shares how this realization sparked the idea of using blockchain for video game virtual item trading, aiming to increase adoption. Join the conversation as he discusses the transformative potential of blockchain technology in revolutionizing digital asset ownership and trading.
Watch the full episode 👉 https://bit.ly/4bLpKZD -
Snippet: Sebastian Borget, CEO at Sandbox, Explores Creative Empowerment!
He discusses the company's vision of empowering creators through new technology. He highlights the importance of providing creators with a seamless experience.
Watch the full episode here👉 https://bit.ly/4bKwg2X