Marketing Espresso Bec Chappell

How powerful would your business be if every revenue generating team worked together?Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment.Abbie White is one of Australia’s most in-demand sales dynamos. She’s on a mission to shake up sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is bei...

This weeks question to Marketing Espresso was What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now?And with a tight ecomony at the moment it's no wonder this is on peoples minds.I am going to go a bit deeper than just your external marketing, let's chat through whether your product, message, price and activity are aligned in order to help you get leads..Also what sales activity do you need to be doing to drive leads...

So what does Cohesion have to do with marketing? I am so glad you asked! Lots!In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success.We dive deep into the challenges and triumphs in crafting a high-performing business through the lens of alignment and cohesion. We tackle head-on th...

Or, how to cut through when everything seems to be doing the same thing.For the next solo episodes I am answering your questions, and this is the first one that came in...In this episode I give you my thoughts on what you should be doing to be different to your competitors when it seems like everyone is just producing reels for instagram or telling their story on LinkedIn. It's a pretty crowded market place out there, so it is definitely hard to get cut through.DOWNLOAD MY CONTENT PLANNER - h...

What should your marketing budget be? It's not a straight forward answer sorry folks, however, I do have the masterful Fractional CFO Michelle Kvello with me on this episode and we are going to talk about how much you should be reinvesting into your marketing budget.For the first time in history we may have accounts and marketing agree on something ;)DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to ...

One of the questions I am asked regularly is "How do I not waste $$ on marketing." It's a great question. I think business owners, and even CMOs and sales leads can often feel like they've wasted thousands on marketing execution without much ROI, which is one of the things that leads to the narrative of "marketing doesn't work."We all want sales quickly don't we?If you're in business you're in the business of making money. Fact.So how do you know if it is the right time to outsource...