Pathmonk Presents Podcast Pathmonk

Josh Schulman, Head of B2B Marketing at Innovecs, joins Ernesto to discuss the importance of communication and collaboration in achieving B2B marketing success. Innovecs is a software development services company that helps businesses in various industries, including supply chain, gaming, health tech, and collaboration tech.
In this episode, Josh highlights the challenges of website conversion and the importance of understanding your target audience. He also shares valuable insights on client acquisition strategies, including the growing influence of events and the underutilized potential of TikTok for staying up-to-date with marketing trends.

In this episode, we bridge the gap with Iryna Chuhai, CMO of WePlay Studios. WePlay Studios isn't just a content producer; they're architects of experiences. Iryna dives deep into how they craft engaging content that resonates with gamers, while simultaneously achieving marketing goals for brands. 
Discover how WePlay Studios acts as a bridge, fostering partnerships between influencers and creators, and the brands seeking to reach this valuable audience.  Learn data-driven content marketing strategies specifically designed for gamers, and how WePlay Studios empowers creators to bring their dream projects to life.

Feeling lost in the sea of non-profits? This episode equips you with a life raft! Trena Myers, CEO of Rare Wish, shares her experience building a successful organization for rare diseases. Learn how Rare Wish uses strategic marketing to raise awareness, engage supporters, and ultimately, change lives.
Discover how their website acts as a central hub for granting wishes, connecting patients with resources, and advocating for the rare disease community. Join us and gain valuable insights to make your non-profit a beacon of hope!

In today's episode, we delve into the realm of personal injury law with Jonathan Haskett from Crockett Law Group and Text Kevin, a prominent accident attorney firm located in Southern California. Text Kevin specializes in handling a variety of cases, with a particular focus on car accidents.
Renowned for its dedication to client support and effective communication, Text Kevin distinguishes itself in the competitive legal landscape. Join us as we explore their journey, their commitment to client satisfaction, and the profound impact of their SEO and SEM strategies. Let's dive in!
 

In this episode, Nicole Giantonio, serving as Epiq's Senior Vice President and Chief Marketing Officer, shares insights into Epiq's role as a leading legal solutions provider. With nearly a year of experience at Epiq and a background as the Founder of Leftfoot, LLC, Nicole brings a wealth of expertise to the discussion. She highlights Epiq's focus on leveraging technology to enhance efficiency for legal departments and law firms worldwide.
Nicole also explores key client acquisition channels and emphasizes the critical role of the website in driving lead generation. Through strategic marketing initiatives, Nicole exemplifies Epiq's dedication to delivering exceptional service in the legal industry.

In this podcast episode, Ian Block, the Chief Marketing Officer at Futrwrk, sheds light on the company's mission to streamline recruitment processes. Futrwrk utilizes advanced algorithms to bridge the gap between skilled candidates and employers in sectors like technology, finance, and healthcare.
Ian delves into the challenges faced by recruiters and the importance of matching candidates based on their qualifications. He also shares insights into the company's marketing strategies, emphasizing personalized messaging and direct engagement with potential clients. Join the conversation as Ian discusses Futrwrk's innovative approach to talent acquisition, revolutionizing the recruitment landscape.