Unlocking B2B Marketing Success Through Effective Communication and Collaboration Pathmonk Presents Podcast

Josh Schulman, Head of B2B Marketing at Innovecs, joins Ernesto to discuss the importance of communication and collaboration in achieving B2B marketing success. Innovecs is a software development services company that helps businesses in various industries, including supply chain, gaming, health tech, and collaboration tech.
In this episode, Josh highlights the challenges of website conversion and the importance of understanding your target audience. He also shares valuable insights on client acquisition strategies, including the growing influence of events and the underutilized potential of TikTok for staying up-to-date with marketing trends.