Pathmonk Presents Podcast

Pathmonk
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Candid insights from the worlds top founders & marketers. Join our listeners who get 20 minute insight reports about their businesses...

  1. 28/12/2025

    Lifecycle Marketing Lessons From Virtual Reality Sports Training | Nate Torvik from Win Reality

    Nate Torvik, Senior Lifecycle Marketing Manager at Win Reality, joins Pathmonk Presents to break down how lifecycle marketing works when your product is genuinely new to the market. Win Reality delivers virtual reality baseball and softball training tools used by athletes, parents, and coaches, creating a rare mix of D2C and B2B challenges. Nate explains why education is the real conversion lever, how persona-specific messaging drives confidence, and why lifecycle flows matter more when users don't fully understand what they're buying yet. The episode dives into paid social, Reddit as a discovery channel, and how confidence-building experiences can outperform feature-heavy sales tactics in emerging technology categories

    13 min

  2. 28/12/2025

    Cybersecurity Growth Strategy For Regulated Businesses Today Scaling | Chris May from Advantage Technology

    Chris May, VP of Security and Growth at Advantage Technology, joins Pathmonk Presents to break down how cybersecurity directly impacts business growth in regulated industries. With decades of hands-on experience, Chris explains why healthcare systems, law firms, financial institutions, and defense contractors are prime targets for cybercrime. He shares how Advantage Technology positions itself as a managed security services provider built on senior engineering talent, not entry-level staffing models. The conversation explores why educating CEOs and CFOs is critical, how storytelling and website education drive inbound demand, and why cybersecurity is no longer optional for any business with sensitive data and a bank account.

    24 min

  3. 28/12/2025

    Making Astronomy Accessible Through Smart Telescope Experiences Design | Souhail Alaoui from Vaonis

    I'm Souhail Alaoui, marketing and e-commerce manager at Vaonis, pioneers of smart telescopes that blend optics, robotics, and software into a seamless user experience. In this episode, we explore how Vaonis removes technical friction from astronomy, making stargazing accessible for beginners, families, educators, and experienced amateurs alike. We discuss positioning premium hardware online, using the website as both showroom and education hub, and why visual storytelling is critical for high-consideration products. Souhail also shares leadership insights on global messaging, community-driven growth, and focusing relentlessly on user experience over tools or tactics to drive long-term revenue and advocacy in modern fast-moving marketing environments.

    23 min

  4. 28/12/2025

    Selling Enterprise Insurance Software Through Outcome Based Messaging | Maira Salahuddin from ThreeFlow

    In this episode of Pathmonk Presents, Rick sits down with Maira Salahuddin, Growth Lead at ThreeFlow, to unpack what actually makes B2B websites convert in complex, enterprise industries. Maira explains how ThreeFlow simplifies collaboration between benefits brokers and insurance carriers, and why clarity beats cleverness in regulated markets. The conversation dives deep into outcome-based messaging, selling the "switch" rather than just the product, and why understanding switching costs is critical in enterprise sales. Maira also shares practical insights on website trust, LinkedIn as a growth channel, case studies, and how marketers should think about attribution beyond last-click models. A grounded, tactical discussion for B2B marketers navigating long sales cycles and skeptical buyers.

    16 min

  5. 28/12/2025

    Marketing Borderless Insurance For Distributed Global Teams Today | Joey Flores from SafetyWing

    Joey Flores, Head of Marketing at SafetyWing, joins Pathmonk Presents to break down how borderless insurance supports global living and distributed teams. He explains SafetyWing's mission to replace country-bound safety nets with flexible health, travel, and life insurance that works across more than 175 countries. The episode dives into their dual B2B and consumer strategy, serving remote-first companies and long-term travelers alike. Joey shares how influencer-led ambassador programs drive trust, why brand and web experience matter for non-impulse products, and what it takes to build a centralized marketing function inside a product-led organization. This conversation offers practical insights for marketers navigating global audiences, modern buyer journeys, and growth through credibility.

    17 min

  6. 23/12/2025

    Scaling Healthcare Operations With AI And Data | Mike Moore from Productive Edge

    Mike Moore, VP of Growth and Partnerships at Productive Edge, joins Pathmonk Presents to unpack how healthcare organizations can modernize operations using data and AI. With deep experience in healthcare technology services, Mike explains where inefficiencies come from, why administrative waste persists, and how AI creates an opportunity for healthcare systems to leap forward instead of making incremental improvements. The conversation dives into Productive Edge's ideal buyers, complex buying committees, and why trust and referrals dominate their growth strategy. Mike also shares a practical framework for website conversion rooted in learning, shopping, and buying behaviors, plus insights into content, partnerships, and leadership. This episode is essential listening for marketers and growth leaders navigating complex, high-trust B2B industries.

    20 min

  7. 23/12/2025

    Scaling Open Source AI Image Platforms at Scale | Bobo Zhou from MyShell AI

    Bobo Zhou, co-founder of MyShell AI, joins Pathmonk Presents to break down how open source communities can power scalable AI image and video platforms. He explains how MyShell attracts thousands of developers by letting them upload workflows, publish AI agents, and earn revenue through shared profits and Web3 incentives. The conversation dives into why image generation drives stronger user retention than virtual agents, how open source innovation accelerates product growth, and what it takes to manage millions of users globally. Bobo also shares his hybrid role across engineering and marketing, revealing how technical fluency sharpens messaging, distribution, and product-market alignment in competitive AI markets.

    20 min

  8. 23/12/2025

    Turning Passive Moments Into Memorable Interactive Experiences | Katie Canton from Goosechase

    Katie Canton, Head of Brand Experience at Goosechase, joins Pathmonk Presents to break down how interactive experiences outperform passive content across marketing, education, and internal programs. Katie explains how Goosechase evolved from a simple scavenger hunt app into a powerful platform for active learning, employee onboarding, fundraising, and customer engagement. The conversation explores why people remember experiences—not slide decks—and how brands can design participation-driven moments that drive real emotional impact. Katie also shares practical insights on website conversion strategy, product-led growth, and how marketers should adapt to a rapidly changing, AI-influenced search landscape. This episode is a clear reminder that engagement isn't told—it's experienced.

    22 min
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Candid insights from the worlds top founders & marketers. Join our listeners who get 20 minute insight reports about their businesses...

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