310 episodes

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

The StoryConnect Podcast Pioneer Utility Resources

    • Business

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

    Cram the Van — A Community Fundraiser Becomes a Storytelling Powerhouse, With Alli Conine

    Cram the Van — A Community Fundraiser Becomes a Storytelling Powerhouse, With Alli Conine

    Hear how a Kansas utility delivered 159 TONS of food with a branded van, school competitions and coordinated, consistent messaging over the last 10 years.

    • 19 min
    Line Life – Giving Students a 40-foot View of Utility Careers, With Jessica Parr

    Line Life – Giving Students a 40-foot View of Utility Careers, With Jessica Parr

    Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker scholarships every spring.

    • 22 min
    Boosting Member Engagement with Youth Programs, With Tory Tedder-Loffland

    Boosting Member Engagement with Youth Programs, With Tory Tedder-Loffland

    Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last decade.

    • 15 min
    Telling Timeless Stories in Engaging Ways, With David Latona

    Telling Timeless Stories in Engaging Ways, With David Latona

    Energy efficiency is a story that can feel stale. Hear how Louisiana Utility Pioneers rebranded existing resources with an owl mascot and cohesive storytelling to help both staff and members be Power Smart.

    • 29 min
    2024 Rural Broadband Streaming and Social Media Study, With Scott Meyer

    2024 Rural Broadband Streaming and Social Media Study, With Scott Meyer

    For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media platform usage, streaming options and communication preferences.

    Special: Recorded LIVE at StoryConnect 2024!

    • 11 min
    Unlocking Staff Strengths to Harness Your Internal Storytelling Potential, With Katie Haby

    Unlocking Staff Strengths to Harness Your Internal Storytelling Potential, With Katie Haby

    Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby's using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged employees. Hear how the program’s helping the co-op strengthen its internal storytelling approach!

    • 21 min

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