The PPC Den: Amazon PPC Advertising Mastery The PPC Den
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- Business
The world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Why Should You Rethink Your Approach to PPC on Amazon?
In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Michael Tejeda
2:20 - Client Management Insights
3:01 - Deep Dive into Marketing Strategy
6:04 - The Role of Audits
7:14 - Understanding Client Needs
8:58 - How do FBA fee changes affect PPC strategies
10:57 - Managing Product Profitability
13:10 - Strategy and Client Communication
15:07- Key insights
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Can Amazon PPC Success Be Predicted?
How Does Tracking Keywords Help PPC?
How To Develop A Successful Client Relationship?
Can Agencies Serve As Teachers In Amazon Selling?
How To Launch Amazon Products That Customers Actually Want?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
Can Amazon PPC Success Be Predicted?
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Guest Introduction: Who is Mansoor Norouzi?
0:37 - Forecasting Focus: What is forecasting in Amazon PPC?
2:30 - How complex is Amazon advertising?
3:27 - Why never stop learning?
5:44 - What does forecasting really involve?
8:55 - How to plan financially for advertising?
11:47- How to determine market share?
17:46 - Which tools help understand the market?
29:25 - How to empower your Amazon strategy?
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How Does Tracking Keywords Help PPC?
https://youtu.be/RJRN1RsaqWo
How To Develop A Successful Client Relationship?
https://youtu.be/PVZj1ZSrKtw
How To Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU
What Amazon PPC Updates Do You Need For 2024?
https://youtu.be/slwiD4LqGGs
How Can I Build Tasks To Help My Amazon PPC Campaign?
https://youtu.be/ncVo9QF7Qhk
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
https://youtu.be/72tKqVk08QA
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
How Does Tracking Keywords Help PPC?
In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.
We’ll see you in The PPC Den!
🦡 Highlights
0:35 - How do ads affect organic sales?
1:02 - How do I set up PPC campaigns?
2:19 - What are current challenges in Amazon advertising?
3:13 - Why is troubleshooting important in PPC?
5:00 - Why track keyword ranks?
10:02 - How does spending affect organic rank?
13:33 - How does rank tracking show PPC impact?
20:12 - How do I use high-value keywords effectively?
29:06 - Why is keyword rank tracking crucial?
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
What Do I Do When A Keyword Doesn’t Convert? (Classic)
Bidding On Branded Keywords: What Happens When You Turn Them Off?
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
How to Use Broad Match and Modified Broad Match on Amazon?
Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:48 - Explanation of broad and phrase match types
1:48 - Example of how broad match can trigger unrelated search terms
4:00 - Advice on sparing use of broad match in advertising strategies
6:03 - Clarification on the use of modified broad in sponsored products
9:32 - Real-world example demonstrating phrase match issues
13:31 - Tips on using search term analysis tools
16:00 - Importance of negative keyword management.
🦡 Resources & Links
How Do I Make The Most Of Amazon’s New Broad Match Update?
How Can I Use Phrase Match To Rank Higher On Amazon?
Is Exact Match Always Best?
How To Become An Advanced Advertiser For Amazon PPC Campaigns
How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance
🦡 Book a call to discuss your best Amazon PPC strategy
📚 Get our content library that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
How to develop a successful client relationship?
In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:42 - Why are long-lasting client-manager relationships important?
1:18 - What are common pitfalls in Amazon marketing relationships?
7:54 - How do you align goals between clients and managers?
10:57 - Why is trust important in partnerships?
20:57 - How can communication be adapted for clients and projects?
🦡 Resources & Links
Can Agencies Serve as Teachers in Amazon Selling?
https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o
How to Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA
How to Achieve High Lifetime Value?
https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN
What Amazon PPC Updates Do You Need for 2024?
https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v
🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux, Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
What is Amazon IPI Score?
Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Quick intro
1:02 - Why the inventory score (IPI) matters
2:27 - How inventory levels affect Amazon ads
6:01 - What's coming next in inventory management
10:05 - What influences your inventory score
15:24 - Tips for a better inventory score
25:58 - How good inventory helps your ads work better
🦡 Resources & Links
How Do I Perfect My Amazon Inventory Management?
10 Steps to Maximize Amazon FBA Inventory Limits
How Can I Expand My Amazon PPC Campaign To Canada?
How Can An Amazon Campaign Audit Help My Business?
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
🦡 Book a call to discuss your best Amazon PPC strategy
📚 Get our content library that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message