139 episodes

I'm working to create the best SEO podcast for entrepreneurs and small business owners who want to build better websites!This SEO-focused podcast shares new episodes weekly featuring emerging opportunities, and best practices mixed with fresh ideas related to SEO for websites, branding, marketing, and customer experience.WHY SEO?SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can be done with small changes.The best way to answer SEO questions is to think about what questions people are Googling - and answer that! Listen to this podcast and learn how you can make your website rank higher with a little time and effort each day! 

The Simple and Smart SEO Show Crystal Waddell

    • Business

I'm working to create the best SEO podcast for entrepreneurs and small business owners who want to build better websites!This SEO-focused podcast shares new episodes weekly featuring emerging opportunities, and best practices mixed with fresh ideas related to SEO for websites, branding, marketing, and customer experience.WHY SEO?SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can be done with small changes.The best way to answer SEO questions is to think about what questions people are Googling - and answer that! Listen to this podcast and learn how you can make your website rank higher with a little time and effort each day! 

    Google Said What? Google Algo Leak + SEO Squad Inside Look

    Google Said What? Google Algo Leak + SEO Squad Inside Look

    Send me a text!Breaking news in SEO: The Google Algo leak!Join my FREE three-day SEO challenge for small business owners with websites.Breaking News: Leaked Google DocumentGreat articles from Michael King from iPullRank and Rand FishkinHighlights from the leak: - Google uses a "site authority index," contradicting their stance on DA - Google uses click data (nav boost) for ranking content, despite previous denials - Existence of a "sandbox" for new or sensitive sites&n...

    • 15 min
    More Changes In Search: 5 Top Takeaways For 2024 SEO

    More Changes In Search: 5 Top Takeaways For 2024 SEO

    Send me a text!Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO.1. SEO Industry Updates: Chat GPT releasing a search engine? Not yet...Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience").2. Strategies for Adapting to The "New SEO": - Importance of engaging with customers and understanding their needs. - Aligning SEO efforts with technical requirements of modern...

    • 13 min
    SEO For A Small Business: Inside My Small Group (SEO Squad)

    SEO For A Small Business: Inside My Small Group (SEO Squad)

    Send me a text!Today we are Unlocking the Power of Brand Stories with Chat GPTIn this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to craft a cohesive brand story.Bring your SEO efforts alive with a brand story guide, pe...

    • 12 min
    Busting Outdated SEO Myths in 2024 with Crystal Waddell

    Busting Outdated SEO Myths in 2024 with Crystal Waddell

    Send me a text!In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO. I'm talking about: Why SEO isn't a quick-fix for sales, Why SEO can't sell a bad product, How SEO extends beyond just website optimization, Why SEO requires ongoing effort, When SEO should be integrated with other marketing strategies, and more. Additionally, I pose that SEO is dynamic, not guaranteed to keep you on top forever, can fit...

    • 31 min
    Leveraging SEO, Pinterest Strategies & Kate Ahl's Insights

    Leveraging SEO, Pinterest Strategies & Kate Ahl's Insights

    Send me a text!In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl.I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge. Welcome to Follow Through Friday Key Takeaways from Kate Ahl's Insights Enhancing User Experience and SEO Strategies Personal Touches and Promotions on Pinterest Join the Supercharge Your SEO Challenge!Support th...

    • 4 min
    The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl

    The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl

    Send me a text!Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!We talked about leveraging Pinterest for business growthPinterest's constant changes Nuances of digital marketing andThe Importance of sharing experience over advice. Navigating a business in the AI era?Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era She stressed the need for honesty and vulnerability in sharing learning experie...

    • 39 min

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