Zero to Hero: Stories of Successful Businesses Molly O'Kane

Branding is the personality and story of your business. Branding is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company.  Today, we will be diving into logos, colors, mistakes to avoid and where to find resources to assist with branding with our special guest Doni Conner.    

A little bit about Doni.  

Doni Conner is a color designer and illustrator. She has done color work for big brands like Nike and The North Face and illustrations for regional magazines and local mom and pop shops.   In her spare time she paints pet portraits, quite often her cats are her subjects  

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In this video discover the answers to questions like:  

What is branding and why is branding so important?  

When should you incorporate branding into your small business? 

What is the most common mistake you see business owners making? 

What are the pitfalls to avoid? 

What are the steps a small business would take to start the branding process?  

How do you choose colors & fonts? What should you consider when creating a logo? 

Where should you go to hire someone to help with branding? 

What are the some must have assets if you are on a budget? (i.e. business cards, logo, website) If budget is an issue, how would a small business DIY branding?  

Are there any resources you would recommend to learn more about branding? (blogs, books, podcasts) 

What is one myth about branding that you want to debunk?  

So, send me an email and let me know what you learned & how you are going to use it in your business.   

Cheers, Molly 

 Do you remember the Make a Wish #batkid? You probably saw Miles story via social media influencers, journalists or celebrities sharing on their social media channels. Kristy’s agency spearheaded the #batkid campaign for Make a Wish.  

I was able to sit down with Kristy Sammis founder of Clever (https://www.realclever.com ) to do a deep dive into influencer marketing.  Many of the questions we discussed came directly from you.   

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Read more about influencer marketing on my blog:   https://mollyokane.com/influencermarketing/ 

So here is a little bit about Kristy….   Kristy has successfully managed to turn her bootstrapped venture, Clever, into a multimillion-dollar company. Clever, which Kristy founded in 2009, pairs brands with social media influencers. Today, its network is no joke -- Clever Girls reaches 75 million women a month. Kristy’s spent the better part of the last decade translating the amazing aspects of social media– those embodied by the #Batkid phenomenon that CLEVER spearheaded—into business principles: notably, that authenticity rules, “users” are actually human beings, and great stories always win the day. 2016 & 2017, Inc. 5000 has recognized CLEVER as one of America’s Fastest Growing Companies. And this is all in addition to being a mom to her kids -- ages 7 and 9.  



In this podcast discover the answers to questions like:  

What are the benefits of running an influencer marketing campaign? And when is the right time to add an influencer to a brand?  

Do you foresee any changes in influencer marketing in the upcoming 5 years?  

What is the first step to identify and evaluate the right influencer?  How do you find them?  

What's the best way to pitch an influencer?  

What percentage of your marketing budget should be used when hiring an influencer?  

What type of ROI should a business look for? What Are Some Characteristics of a Successful Influencer Marketing Campaign?  And many more.  

Leave a comment and let me know what you learned and how you are going to use it in your business.