How To Sell More SalesLoop

The rise of AI has happened faster than anything we've ever had in our lifetime. And in a few years, it will be the only tool we've ever created that's smarter than us.
So, as a leader, maximizing its use in your business is on YOU. 
This week, Mark speaks with Ryan Staley about how the key to long-term success starts with business leaders understanding AI deeply enough to implement it within their organizations effectively. 
As the Founder and CEO of Whale Boss, Ryan has been instrumental in guiding technology founders to scale their businesses from $1M to $30M by applying the powerful sales frameworks he developed while working with giants like Google, Amazon Web Services, and Salesforce. 
Known for dramatically cutting the sales learning curve, Ryan has empowered over 800 C-level executives and leaders to achieve rapid growth and operational efficiency. In his conversation with Mark, he shares some ways leaders can strategically leverage AI to transform SaaS sales and marketing, drawing from his extensive experience in driving multi-million dollar growth.
Here are some of the topics Mark and Ryan discuss in this episode:
Challenges revenue leaders and CEOs face today
Why leaders need to stay on top of emerging technologies to maintain a competitive edge
How leaders can integrate AI into their workforce
How adapting business strategies to leverage AI effectively can dramatically improve decision-making and conversion metrics
Ways integrating AI into business processes can streamline operations and enhance productivity
How AI can help find hidden trends and opportunities
Role changes: why you may need to hire a chief AI officer
How learning to use just one AI tool will help you understand the rest
Ryan’s tips for using AI to sell more
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Are your assumptions about your customer base holding you back?
This week Mark is joined by Carole Mahoney, author of Buyer First: Grow Your Business with Collaborative Selling, and the founder of Unbound Growth, to talk about how asking the right questions can make you a better salesperson. They also discuss how active listening is crucial for identifying clients' underlying challenges and objectives and review six sales mindsets that may be keeping you from selling more.
Here are some of the topics Mark and Carole discuss in this episode:
Why successful sales are built on the foundation of deeply understanding and addressing customer needs
How collaboration with clients leads to more innovative and fitting solutions
How educating clients is a key strategy for building trust and establishing long-term partnerships
Why actively listening and asking open-ended questions are essential skills for uncovering the true needs of clients
How adapting sales approaches to focus on problem-solving and value creation enhances customer satisfaction and loyalty.
The role empathy plays in understanding and meeting client needs
The six mindsets that impact sales techniques
How the “IKEA effect” leads to more sales
How shutting up can help you win more deals
The three questions you need a “yes” to before you close a deal


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If you’re still on the fence about how AI can revolutionize your company's messaging and customer outreach, this episode is for you.
This week, Mark is joined by Ben Legg, author of Marketing for CEOs: Death or Glory in the Digital Age, to discuss the challenges CEOs face in the current digital marketing space and the proven strategies they can use to stay ahead. A former COO of Google Europe, Ben is now CEO of The Portfolio Collective which supports professionals in managing and growing their portfolio careers. 
Here are some of the topics Mark and Ben discuss in this episode:
What inspired Ben — an engineer — to write a book about marketing
Why every business needs to calculate customer lifetime value
The importance of segmenting your customer base
The move from mass to personalized marketing
Customizing your message to where your customer is in their buying journey
The foundational truths that have not changed since Ben wrote his book in 2015
Why Ben has been getting all of his wine recommendations from a chatbot
How AI is helping brands accelerate the switch to personalization
Why a chatbot strategy is an essential part of a brand’s success
Ben’s #1 strategy for selling more
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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe
 

How do you remain competitive while creating a sense of community and personal connection in a world increasingly driven by technology?
This week, Mark is joined by Mari Smith, often referred to as "the Queen of Facebook." An expert in Facebook marketing, Mari is known for her ability to merge cutting-edge social media technologies with the human touch. She has helped SMBs, major brands, and direct sales organizations leverage Facebook, Instagram, and Messenger to dramatically increase their online presence and impact. In this episode, she shares her insights on creating meaningful, profitable online engagements that harmonize technology with genuine human interaction.
Here are some of the topics Mark and Mari discuss in this episode:
How to leverage Meta's evolving advertising capabilities for improved ad targeting and customer engagement
The importance of relationship marketing
Why authenticity is making a comeback
How to leverage Meta's extensive data to optimize the user experience and improve conversion rates
How to distinguish your brand in a market saturated with generic advertising messages
Why Mari is such a huge proponent of doing a combination of organic and paid marketing
Why you need to pay attention to your audience and monitor comments on both paid and organic marketing efforts
The advantage to capitalizing on the use of stories and posting less on your feed
Why you should be using lead generation ads on Facebook and Instagram 
How establishing a community beyond social media platforms ensures lasting relationships with audiences
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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe
 

How much thought do you give to the content you post? 
And after sharing, how invested are you in reading and responding to the comments? 
Do you take the feedback to heart? 
This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit’s B2B team. 
In this episode, they explore how prioritizing content that resonates with your audience helps enhance your brand and foster community.
Here are some of the topics Mark and Amanda discuss:
Why community management and growth means rolling up your sleeves and doing the work
Why often the best way to respond to other people’s posts is by posting your own take
How genuine engagement and responsiveness foster community
The importance of showing people that you're actually engaging and listening to their feedback
Why your content has to be a good match for the platform you’re posting on
Why you shouldn’t post for the sake of posting, but post when you have something to say
Focus on business outcomes, not marketing metrics
How to create content that grows your business in a meaningful way
How creating your own IP allows your content to be more sustainable over time
What Amanda values most in her work and career
 
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With such a massive influx of great talent on the market right now, employers in growing industries have found themselves in a unique position: securing top-tier talent that was once out of reach.
So, if you have the budget and growth plans in place, perhaps one company’s loss can be your company’s gain. 
This week, Mark discusses ways employers can attract and keep top sales talent with Billy Stein, an expert in sales leadership, and the Director of Sales, Central, at Soci, Inc. Renowned for his “detective capability” — a unique listening approach to deeply understand customer needs — Billy has a proven track record with tech giants like ServiceTitan, First Resonance and Seismic. Beyond his impactful sales strategies, Billy also shares his expertise as a co-host of the Sales RX Podcast, influencing the broader sales community with his insights.
Mark and Billy discuss how leaders can use another company’s downsizing to their advantage and the various ways businesses can do a better job of creating an organization where top talent wants to work.
Here are some of the topics Mark and Billy discuss in this episode:
Why downsizing elsewhere means opportunity for your company
How to make your company an attractive option for top-tier sales professionals
Actionable strategies for not just attracting but retaining top sales talent
Tips for keeping your sales team motivated
The importance of fostering a positive and supportive environment for your sales team
Qualities top sales professionals seek in an employer
How employees priorities change at different stages of their career
The critical role networking plays in navigating career transitions effectively
Companies don't train people, people train people
 
Follow Mark:
LinkedIn: https://hi.switchy.io/markdrager
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Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe