Marketing O'Clock - Digital Marketing News Cypress North

Apple Intelligence Launches & Other Digital Marketing News



This week on Marketing O’Clock, Apple takes a bite out of the AI wars with Apple Intelligence. A popular Meta Ad format is going to Die(namic) soon. Plus, IMAGEine the possibilities with image search coming to TikTok shop.

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Intro - 00:00
📰 Main News
BIG News from Tik Tok - 1:12
Meta’s Dynamic Creative is being fully phased out in favor of the “Flexible” ad format - 5:04
Introducing Apple Intelligence - 7:07
🛠️ Cool Tool - 9:14
🔥 Take of the Week - 11:00
⚡ Lightning Round ⚡
Paid - 14:38
Organic - 22:31
Social - 29:13
⚙️ Working hard, or Hardly Working - 33:10
🔎 ICYMI - 35:51
🧠 Must Read Marketing Article of the Week - 36:59
🎉 Shootin' The Heck - 39:37


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Google “Improves” AI Overviews

This week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads.
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Intro - 00:00
📰 Main News
Google AI Overviews improvements - Ray AIO Update - 1:14
Instagram is testing unskippable ads - 6:27
🛠️ Cool Tool - 9:48
🔥 Take of the Week - 10:40
⚡ Lightning Round ⚡
Paid - 12:04
Organic - 22:58
Social -36:44
WTH - 42:07
⚙️ Working hard, or Hardly Working - 43:39
🔎 ICYMI - 45:38
🧠 Must Read Marketing Article of the Week - 46:37
🎉 Shootin' The Heck - 48:44


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This week on Marketing O’Clock, the SEO community is dripping with thoughts after a Google document leak reveals search ranking information. Plus, AI overviews are Goog Enough for shareholders despite user feedback and google is deprecating some “low usage” business profile features.

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Intro - 00:00
📰 Main News
Search Leaks - 1:12
Checking in on AI Overviews - 12:49
Google Business Profile Call History & Chat Going Away - 21:31
🛠️ Cool Tool - 24:00
🔥 Take of the Week - 25:35
⚡ Lightning Round ⚡
Paid - 27:37
Organic - 36:43
Social - 41:46
⚙️ Working hard, or Hardly Working - 48:22
🔎 ICYMI - 51:06
🧠 Must Read Marketing Article of the Week - 51:46
🎉 Shootin' The Heck - 54:29


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Google Marketing Live 2024

This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Marketing Live Recap Philipp Schindler - 3:18Google Marketing Live Recap Vidhya Srinivasan - 9:22Google Marketing Live Recap Sylvanus Bent - 13:29The POWER PAIR - 20:11Google Marketing Live Recap Tim Frank - 22:43Google Marketing Live Recap Best of the Rest - 26:00Sundar Pichai on AI-powered search and the future of the web - 33:50🛠️ Cool Tool - 39:50🔥 Take of the Week - 41:39⚡ Lightning Round ⚡ Paid - 43:14Organic - 48:41Social - 58:25⚙️ Working hard, or Hardly Working - 1:03:31🔎 ICYMI - 1:05:05🧠 Must Read Marketing Article of the Week - 1:06:32🎉 Shootin' The Heck - 1:08:37


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Google I/O 2024

This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%.

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Intro - 00:00
📰 Main News
AI Wars - 4:17
Google I/O Announcement week! - 10:56
Onto the BIG News - 13:02
Google Search Liaison - 26:26
Publisher Referrals from Facebook have dropped 50% - 30:12
🛠️ Cool Tool - 32:47
🔥 Take of the Week - 34:20
⚡ Lightning Round ⚡
Paid - 36:53
Organic - 44:18
Social - 49:31
⚙️ Working hard, or Hardly Working - 57:05
🔎 ICYMI - 59:41
🧠 Must Read Marketing Article of the Week - 1:01:04
🎉 Shootin' The Heck - 1:03:29


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Site Reputation (Google's Version). New Abuse Policy Is Rolling Out.

This week on Marketing O’Clock, site owners are cutting coupons after Google begins enforcement of the new site reputation abuse policy. Plus, Meta launches new creAtIvity tools for advertisers and Google can’t DOJ any more questions as the antitrust trial comes to a close.

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Intro - 00:00
📰 Main News
Google has begun the enforcement of site reputation abuse policy - 3:28
Meta launches AI powered Ad creativity tools - 10:00
How Google harms search advertisers in 20 slides - 11:51
🔥 Take of the Week - 21:48
🔎 ICYMI - 23:03
⚡ Lightning Round ⚡
Paid - 26:14
Organic - 31:42
Social - 43:53
⚙️ Working hard, or Hardly Working - 49:32
🛠️ Cool Tool - 51:43
🧠 Must Read Marketing Article of the Week - 52:47
🎉 Shootin' The Heck - 55:13


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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message