45 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Vinoo Vijay | Become Customer-Centric

    Vinoo Vijay | Become Customer-Centric

    Vinoo Vijay is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank, where he and his team transformed the company to be more customer-centric and broke a lot of industry norms. At H&R Block, he is focused on doing same thing by prioritizing people at the forefront of each customer interaction – instead of the tax codes.

    In this conversation, Vinoo shares the many life and career experiences that informed him as a marketer – including his views, his childhood in India and his education at an international boarding school. He also provides insight on how he has created brand purpose at financial institutions by putting the customer interaction first. Additionally, Vinoo explains how he pivoted career paths.

    • 51 min
    Jennifer Olsen | Start-Up Marketing Vs Mature Brand Marketing

    Jennifer Olsen | Start-Up Marketing Vs Mature Brand Marketing

    Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales.

    Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo.

    In this episode, Jennifer talks about her career path, side hustles and how her single dad inspired her work ethic. This is a great discussion with a marketer who has worked in both start-ups and the major brand corporate playing field. She also discusses her thoughts on marketing in the digital space to spread brand messages.

    • 54 min
    Super Bowl Roundtable

    Super Bowl Roundtable

    On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marquesthe VP of marketing for Anheuser-Busch InBev, and Todd Kaplan the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's, Shelle Santana with a special appearance by Gary Vaynerchuk who talks about his three super bowl ads and more!

    • 49 min
    Standout Moments of Brand Purpose

    Standout Moments of Brand Purpose

    On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations.




    Pedro Earp, Chief Marketing and ZX Ventures Officer at Anheuser-Busch InBev

    Kristen Lemkau, CEO of US Wealth Management at JPMorgan Chase & Co.

    Fernando Machado, Global Chief Marketing Officer at Burger King Corporation

    Michelle Peluso, SVP Digital Sales & Chief Marketing Officer at IBM

    Marc S. Pritchard, Chief Brand Officer at Procter & Gamble

    • 40 min
    Marisa Thalberg | Jumping Over Barriers

    Marisa Thalberg | Jumping Over Barriers

    Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of this recording, she was in transition from her role of CMO at Taco Bell to her new role at Lowe’s. During her time at Taco Bell, Marisa built on the brand's trending momentum, taking it to a true lifestyle brand and one of the world's favorite fast food chains.

    In this conversation, Marisa talks about how her experience as a TV producer helped her inform her storytelling abilities to companies and brands. She also talks about transitioning industries – from marketing cosmetics to fast food.

    • 52 min
    Maurice Herrera | The Importance of Stratecution

    Maurice Herrera | The Importance of Stratecution

    Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products. 

    Maurice talks about his diverse career in marketing and brand management. He talks about his love of stratecution and why meeting Oprah was such an important moment in his career and life.

    • 53 min

Top Podcasts In Business

Listeners Also Subscribed To

More by Gallery Media Group