High Voltage Business Builders Neil Twa

Have you ever wondered how crucial a trademark is for your business and what steps you need to take to protect it?

In this episode, Neil Twa interviews Anita Mar from Trademark Angel about the importance of trademarks for businesses, particularly for Amazon sellers. They discuss the benefits of trademark protection, the process of obtaining a trademark, and the cost expectations. They also touch on the nuances of trademarks, the requirement for trademarks on platforms like Amazon and TikTok, and the importance of trademark registration in different countries. Anita shares her experience in the trademark field and her plans for the future of Trademark Angel.

Ready to turn your Amazon FBA or Shopify ecommerce brand into a TikTok Shop sensation?


Step into the TikTok revolution with Zain Ali, the mastermind turning short clips into big bucks. From Shopify to TikTok Shop, he's cracked the code on driving droves of organic traffic and scaling to $200k a month. Facing challenges, embracing omni-channel strategies, and leveraging TikTok's affiliate power—Zain's journey is a playbook for e-commerce glory. Dive in with Zain!




In this conversation, Neil and Zain discuss the potential of TikTok Shops for e-commerce businesses. Zain shares his experience transitioning from dropshipping to private label and building his own brand. They also address concerns about TikTok potentially getting shut down and the buyer type on the platform. Zain explains the effectiveness of TikTok's affiliate system and the positive impact it has on sales. They also touch on the possibility of other platforms, like Meta and Instagram, implementing similar features. TikTok Shop is a platform that allows creators to sell products and earn commissions.


Many creators are quitting their full-time jobs because they are making significant amounts of money through TikTok Shop. The platform benefits both creators and brands, as creators can earn commissions and brands can generate sales. The violation policy on TikTok Shop is strict, ensuring high-quality products and customer satisfaction. Fulfillment on TikTok Shop is currently done by the sellers themselves, but there are plans for a fulfilled by TikTok (FBT) system in the future. It is recommended to start with lower-priced products and conduct keyword research to find untapped opportunities on the platform. Affiliates play a crucial role in driving sales on TikTok Shop, and it is a numbers game to find the most successful affiliates. TikTok Shop is a great opportunity for brands to leverage organic traffic and reach a large audience.

Ready to dive into the future of podcasting and carve out your brand legacy?
Meet Karl Sona, the maestro of personal branding, who bootstrapped his way to 7-figure success. Karl's got the blueprint.

In this conversation, Neil and Karl discuss the future of broadcasting and podcasting, building a seven-figure business, and what it means to be an entrepreneur. They explore the changes in podcasting over the years and the increasing consumption rates. They also delve into the importance of understanding your target audience and delivering unique value through podcasting.

Let's unlock the secrets to standing out and scaling up, Sona-style!

Are you ready to dive into a world where data-driven analysis meets creative marketing brilliance?

Meet Andrew Maffettone, the strategic genius behind BlueTuskr. With a legacy of lifting brands to lofty heights and a toolkit brimming with omnichannel strategies, Andrew's here to make your e-commerce dreams a reality. Let's explore the Maff method, where experience meets innovation!

In this episode, Neil interviews Andrew Maff, an expert in e-commerce and digital marketing. They discuss the state of brands in 2024, the lack of innovation and overuse of AI, and the importance of building a tribe and organic marketing. They also talk about the rising costs of paid advertising, the potential of TikTok for brand discoverability, and the value of building assets outside of physical inventory. They emphasize the need for diversifying sales channels, the challenges of selling on Amazon, and the importance of conversion rate optimization and omnichannel strategies. The episode concludes with a discussion on leadership and the success of Mike Tomlin.

Struggling to snag the elusive Gen Z or make every click count?

Looking to connect your brand with the next generation of buyers?

Today we're going to dive into the digital deep with Sam Obletz Co-Founder & CEO of Claim, a social network built around brand discovery, where the future of marketing meets the next-gen network. Sam's cracking the code on authentic growth and value-driven social webs. Gear up for a glimpse into revolutionizing customer connections and the venture voyage in today's tumultuous tides. Let's dig in and learn more together!
Sam Obletz, the founder of Claim, a social app that rewards users for trying new brands, discusses how the app is disrupting traditional advertising and targeting Gen Z consumers. The app connects brands and consumers in a private network, providing a more authentic and engaging way to reach new customers. Sam explains the value of the community-driven aspect of Claim and how it offers users the opportunity to have new experiences with friends. He also discusses the simplicity and frictionlessness of the app, as well as the importance of balancing brand building and consumer growth. Sam shares insights into the fundraising process and the support he has received from Sequoia Capital. He concludes by expressing his admiration for Lululemon and the company's marketing strategies.

Did you know that subscription boxes can transform your e-commerce strategy and deepen customer relationships?

In this episode, Neil interviews Paul Jarrett, CEO of BuluGroup.com, about the world of subscription boxes. They discuss strategies for increasing customer engagement and lifetime value, understanding customer acquisition costs and lifetime value, and the importance of customer service in subscription boxes. They also explore the idea of starting with a limited series subscription, collaborating with other subscription boxes, and the challenges of building a subscription box brand. Paul shares insights on creating unique and valuable subscription box ideas, avoiding overdone concepts, and the power of Groupon and break-even marketing. They emphasize the importance of testing, adapting, and starting slow while scaling up.