473 episodes

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

The Game w/ Alex Hormozi Alex Hormozi

    • Business

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

    Business Breakdown: Chick-fil-A | Ep 470

    Business Breakdown: Chick-fil-A | Ep 470

    Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Timestamps:
    (1:43) - The difference between mercenaries and missionaries
    (5:41) - Longevity and staying deeply rooted in everything they did
    (9:26) - You have a “cash-year” machine and a “cash-reinvestment” machine
    (14:07) - Chik-fil-A, a company that believes in its values through and through & its culture of service
    (17:58) - Integral lessons to learn from Chik-fil-A’s story
    Follow Alex Hormozi’s Socials:
    LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

    • 27 min
    How To Make Money Forever | Ep 469

    How To Make Money Forever | Ep 469

    Make it harder for them to leave. Today, Alex (@AlexHormozi) shares with us one of the biggest problems people face when it comes to growing their business, some lessons that will help you avoid spending recklessly, and why we shouldn’t keep on creating new things in order to make more money.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Timestamps:
    (2:05) - Be in the reorder business, not the selling business.
    (3:33) - is there a way that we can get someone to buy this and never stop paying for it?
    (5:26) - If given the chance, how would you restructure your customer’s experience?
    (6:59) -  The point of making the first sales is to get customers
    (10:29) - The person who controls the money has leverage
    (11:20) - Everyone misses is that actual improvement loop in their business
    Follow Alex Hormozi’s Socials:
    LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

    • 15 min
    Is Going to College Still Worth It? (w/ Ken Coleman) Pt. 1 - Nov. '22 | Ep 468

    Is Going to College Still Worth It? (w/ Ken Coleman) Pt. 1 - Nov. '22 | Ep 468

    “You must suck before you are good.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about the story of his 18-year-old neighbor’s path of not choosing to go to college, defining “goodwill”, and what pumps him up when it comes to his mission in life as an entrepreneur. This is part 1 of the interview.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Check out the episode on Ken Coleman’s YouTube Channel!
    Timestamps:
    (1:22) -  Is college still relevant today?
    (8:52) - The Tale of Two Jacobs
    (17:22) - You must suck before you are good
    (22:16) - The connection between pain and pleasure
    (24:12) - Alex’s top 3 talents, what fires him up, and defining “goodwill”
    (32:00) - “My net worth is the narrative.”
    Follow Alex Hormozi’s Socials:
    LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

    • 35 min
    5 Key Takeaways from The Frozen Yogurt Industry | Ep 468

    5 Key Takeaways from The Frozen Yogurt Industry | Ep 468

    There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos!
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Timestamps:
    (3:17) - When it comes to franchises, it’s structured so that you’ll have enough to pay the bills. They're only looking to optimize to beat the return on capital of the stock market by a decent amount
    (4:45) - If you decide to get into this industry, the best tip is to go to foreclosure sites because it’s the best way to find good equipment at an affordable price 
    (6:29) - The landscape of the frozen yogurt place is a poorly competed marketplace, solely done by franchisors who are trying to sell as many locations as they possibly could, rather than build a brand
    (14:59) - Lessons 1-3 from the froyo business: Give customers the ability to pick their own pricing by usage, redirect the prospect’s attention by order of your margin, & controlling the selection of variants you want to offer
    (16:21) - Lessons 4-5 from the froyo business: going to a foreclosure website to your advantage, and using the power of the “default option”
    (18:29) - The two most profitable strategies for acquiring customers with this kind of business are through word of mouth (referrals) and affiliates 
    Follow Alex Hormozi’s Socials:
    LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

    • 22 min
    Leveraging Your "Dark Side" | Ep 466

    Leveraging Your "Dark Side" | Ep 466

    The road to hell is paved with good intentions. Today, Alex (@AlexHormozi) talks about why it’s okay to accept the negative feelings or situations we have and leverage on these emotions instead of improving on them. Sometimes, negative fuel can drive you to do better.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Timestamps:
    (2:28) - Half of your life is below average by definition. If you are not using half of your life as energy or motivation to create the life you want, then you're at a huge disadvantage
    (4:14) - You were poor because you're not doing the activities that make you rich and you can fuel those activities. If you are somebody who is more motivated by the dark side, then lean into the dark side because it may benefit you
    (5:31) - Painful experiences in your past can be used as a guide to avoiding certain circumstances or situations in the future.
    (7:08) - Alex had spent too long trying to get the right motivation rather than accept the energy that I had overflowing from him, which was pain. You can turn pain into something that fuels you
    (10:47) - The difference between what your best is and what is required is the difference between what you think your real best is and what your actual best is
    Follow Alex Hormozi’s Socials:
    LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

    • 12 min
    Having an Exceptional Customer Service (w/ Billy Rickman) Pt. 2 - Apr ‘19 | Ep 465

    Having an Exceptional Customer Service (w/ Billy Rickman) Pt. 2 - Apr ‘19 | Ep 465

    (Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)
    “If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.
    Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
    Check out the episode on Billy Rickman’s YouTube Channel!
    Timestamps:
    (00:59) - When it comes to being more present on social media, has that always been a part of you or something you’re trying to move into now?
    (1:52) - Alex talks about the 5-step framework of an excellent customer journey
    (7:33) - how to get people to buy high ticket offers despite not knowing anything about the business at first
    (11:39) - Breaking the limiting beliefs around the topic of “no that doesn’t work in the industry”
    (14:02) - The three things a business owner should be doing right now to grow their business
    Follow Alex Hormozi’s Socials:
    LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

    • 15 min

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