Fitness + Technology Bryan O'Rourke

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Alan Thompson to the show. Alan is the founder and CEO of GroeFit, a gym member management software powered by computer vision technology. GroeFit leverages cutting-edge AI to provide gym staff with real-time insights, transforming big box gyms into supportive communities that recognize and nurture every member’s fitness journey. Today, Alan joins Bryan to talk about GroeFit and why automated engagement is table-stakes for organizations. 
One Powerful Quote:
13:38: “Get good at marketing, really good at marketing.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:10: Bryan opens the show with Alan sharing his journey to launching GroeFit. 
5:17: Alan talks about personalization and how GroeFit delivers personalized experiences. 
8:28: Alan explains why automated engagement and personalization are table-stakes for large organizations. 
11:50: Alan shares his insights and pearls of wisdom to the listeners. 
15:20: Bryan and Alan talk about some of the tech at GroeFit. 
21:35: Bryan wraps up the show with Alan.
Bullet List of Resources:
https://groefit.io/
Guest Contact Information:
https://www.linkedin.com/in/alantheus/
https://x.com/AlantheusT
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Steven Webster to the show. Steven is the CEO of ASENSEI which captures sports apparel and knowledge into software so that fitness equipment, training apps, and connected fitness products can coach and correct customer's movement in real-time. ASENSEI aims to strengthen engagement by turning solo practice into instructional learning, locks in brand loyalty by connecting coaching to clothing, and increase retention by showing customers measurable progress along a learning path. Today, he joins Bryan to talk about his business and the digital landscape of personalized training.
One Powerful Quote:
8:51: “Challenges are just hooks for opportunities.” 
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:03: Bryan opens the show by asking Steven about the digital landscape in digital wellness.
6:40: Steven shares his views on the innovator’s dilemma. 
9:24: Steven comments on the risk reward dynamic in business valuations. 
11:12: Bryan inquires with Steven about his business, ASENSEI. 
14:13: Steven talks about his journey and what he has learned.
17:41: Bryan wraps up the show by asking Steven to impart his final advice to the listeners.
Bullet List of Resources:
https://www.asensei.ai/
Guest Contact Information:
https://www.linkedin.com/in/stevenwebster/
https://x.com/stevenjwebster
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Federico Imparatta to the show. Federico is the founder of Ataraxy, a digital product agency, which helps lead strategic development and execution of digital solutions that drive business growth. His team's technical expertise is in software & hardware development, product development, and design to deliver high-quality digital products with the overarching goal of empowering entrepreneurs to thrive in the digital era. Today, he joins Bryan to talk about his business and the reality of developing digital fitness products.
One Powerful Quote:
35:07: “Don’t ever fall in love with the idea.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:18: Bryan opens the show by asking Federico about developing digital fitness products. 
7:44: Federico talks about the managing expectations when crafting digital solutions. 
11:38: Bryan and Federico discuss how today's business thinking is influencing the development of approaches to crafting business processes.
19:55: Bryan inquires with Federico about data driven decision making and why that can be challenging.
23:37: Federico reveals his secret on how to keep a team/organization open minded to data driven decision making. 
30:30: Federico shares his beliefs about the next trends in digital products and fitness. 
35:06: Federico imparts his final pearls of wisdom to the listeners. 
Bullet List of Resources:
https://www.ataraxydigital.com/
Guest Contact Information:
https://www.linkedin.com/in/federicoimparatta/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Tessa Thomas to the show. Tessa is the Co-Founder of Pipeline Solutions, a purpose-built automation and analytics platform for boutique fitness studio owners and operators. Today, she joins Bryan to talk about her business, automation and coding, and keeping the human touch in a digitized world. 
One Powerful Quote:
21:51: “It’s really still about people.” 
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:40: Bryan opens the show by asking Tessa about her background.
5:30: Tessa shares her observations about the startup world. 
9:01: Tessa tells the story of what led to starting Pipeline Solutions and its benefits for operators. 
15:16: Bryan and Tessa talk about coding and automation.
21:42: Bryan wraps up the show with Tessa imparting her pearls of wisdom to the listeners. 
Bullet List of Resources:
https://www.pipeline-solutions.co
https://www.linkedin.com/in/tessat/
Guest Contact Information:
https://www.linkedin.com/in/tessat/
https://twitter.com/TsquaredT
tessa@pipeline-solutions.co
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Spencer Honeyman to the show. Spencer is an entrepreneurial business executive with a proven track record of successfully bringing innovative technology to market. He is the Chief Commercial Officer for Vi, an enterprise AI SaaS solution for health industry leaders to supercharge engagement and retention. Today, Spencer joins Bryan to talk about Vi enterprise and the various use case applications of their tools. 
One Powerful Quote:
25:37: “Resilience, what happens when you get punched in the mouth?”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:31: Bryan opens the show by asking Spencer to share his story. 
5:53: Bryan asks Spencer what Vi does and how they execute on their principles. 
12:05: Bryan and Spencer talk about the marketing funnel and understanding how to make better business decisions. 
15:38: Bryan and Spencer discuss their general thoughts on AI, predictive analytics, machine learning, and automation. 
23:49: Bryan wraps up the show with Spencer imparting his final pearls of wisdom to the listeners. 
Bullet List of Resources:
https://www.linkedin.com/in/spencer-honeyman-98208717/
https://vi.co/
https://www.youtube.com/watch?v=5uLSDbh6M_U
Guest Contact Information:
https://www.linkedin.com/in/spencer-honeyman-98208717/
spencer@vi.co
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Dan Uyemura to the show. Dan currently is a partner and coach at Torrance CrossFit and CEO of PushPress, a business management and billing platform for boutique gyms. With almost 20 years of seasoned web application development fused with a lifetime of entrepreneurial efforts, he has worked on a number of projects in software, technology, and the fitness space. Today, Dan joins Bryan to talk about his story, how operators should use tech, local marketing and boutique gym trends, and overall advice to entrepreneurs. 
One Powerful Quote:
24:05: “Ideas are cheap, and execution means everything.” 
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:19: Bryan opens the show by asking Dan about his background. 
6:58: Dan talks about the challenges of appropriate technology adoption in the industry space. 
9:02: Dan shares the value proposition of PushPress. 
11:23: Bryan and Dan discuss implementing technology in marketing. 
14:18: Bryan inquires with Dan about PushPress and their offerings to small and medium sized businesses.  
16:57: Bryan and Dan talk about trends in boutique fitness and personalized AI. 
23:58: Bryan wraps up the show with Dan imparting his final advice to the listeners. 
Bullet List of Resources:
https://www.linkedin.com/in/danuyemura/
https://www.pushpress.com/
Guest Contact Information:
https://www.linkedin.com/in/danuyemura/
https://twitter.com/hookgripper
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163