Almond Journey Almond Journey

Alicia Rockwell, vice chair of the Almond Board of California and chief government affairs officer at Blue Diamond Growers, joined the Journey to share her perspective on stewardship and advocacy for the almond industry. Rockwell discusses lessons from her work at Blue Diamond and Save Mart Supermarkets, the critical role California Almond Stewardship Program (CASP) self-assessments have played in reputation management, how almonds are leading the way in terms of stewardship, and the importance of engagement and advocacy on behalf of the industry.
“The reason that this industry was able to protect its reputation and get out from under the water criticisms was because of those growers that in those early stages, went and did the CASP self-assessment.” - Alicia Rockwell
 
In Today’s episode:
Meet Alicia Rockwell, vice chair of the Almond Board of California Board of Directors and the Chief Government Affairs Officer at Blue Diamond GrowersExplore Rockwell’s journey from the urban bay area to becoming an advocate for both producers and consumers alikeDiscover the thoughtful approach the almond industry has taken and continues to utilize to stay current with consumer trends and policy change
The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.


ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.
 
 

In recent months, the ABC Global Technical and Regulatory Affairs team has been helping to expand global markets by meeting with key players in India, Turkey and Pakistan, and creating opportunities for the industry through both market promotional proposals. Hear the details from the trips and efforts, and about an upcoming webinar to help exporters grow and secure their sales.

Tree planting is a tremendous investment. The details of how to plant an orchard properly can have a big impact on the bottom line. In today’s episode, Dr. Brent Holtz explains the reasons that he regularly receives calls from growers about their young trees dying. These problems led Holtz to work with the Almond Board of California to create a video in both English and Spanish to highlight the most important planting considerations for both farmers and farm laborers. Holtz has been a farm advisor with University of California Cooperative Extension for about 30 years. He serves as the orchard systems and pomology advisor for San Joaquin County. In addition to tree planting, Holtz discusses some of the latest updates in his many years of work in whole orchard recycling, and why he sees a need to add a tree pruning educational video in the future.
“Young tree death is probably one of the highest situations that I'm called out to as a farm advisor throughout my career. Talking to the almond board folks, that was a message that wasn't getting out and that's what led to the discussion that we need a video.” - Dr. Brent Holtz
In Today’s episode:
● Meet Dr. Brent Holtz, a farm advisor with University of California Cooperative Extension for about 30 years
● Explore the value offered in the new video highlighting the biggest concerns and issues related to tree planting
● Learn the latest nitrogen consideration if you are replanting trees after whole orchard recycling
The Spanish version of the tree planting video will be available later this year and both videos can be found on the Almond Board of California YouTube page under the California Almond Growers Education playlist.
The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.
ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

Effective integrated pest management (IPM) programs for almond pests, especially for navel orangeworm, are not a one-size-fits-all situation and Thomas Martin says especially during these challenging economic times. Martin, a chemist by training and a regional technical representative for Trécé, was a participant in the Almond Leadership Program last year and his project involved analyzing the return on investment (ROI) of various integrated pest management strategies. This project received a lot of interest at The Almond Conference and Martin has since developed a free online tool to calculate the ROI of various IPM practices for navel orangeworm. The website is easy to use and can be personalized to fit individual orchard situations.
 
“We've got some great research done by UC and USDA that shows the benefit of these IPM techniques, but all that research is done in terms of reduction of damage, not in terms of dollars and cents.” - Thomas Martin
 
In Today’s episode:
Meet Thomas Martin, regional technical representative at Trécé and recent Almond Leadership Program graduateUnderstand the economic impact of integrated pest management practicesExplore the process in developing this tool
 
Access the IPM Return on Investment Calculator at NOWcalc.com

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.
ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.
 

Coach Prime and the Almond Board of California joined forces around the big game earlier this year, further extending their game-changing campaign. Dive into the behind-the-scenes action and unprecedented success of the 'Own Your Prime' partnership, as ABC's Laura Morin reveals the remarkable impact on California almonds and beyond.

In this episode of the Almond Journey Podcast, we return to The Almond Conference 2023 where we sat down with Almond Board of California Director of Nutrition Research Elena Hemler. Hemler joined the Almond Board over a year ago to work with the Nutrition Research Committee to lead efforts in expanding the body of knowledge about the health properties of almonds. She came to the industry from an academic nutrition research background and previously worked at the Harvard School of Public Health. The ongoing nutrition research that the industry is funding has been a major tailwind in growing global demand for almonds. Hemler shares the latest almond nutrition findings supporting exercise recovery, gut health, weight loss, heart health* and beyond. 
“We have built a body of research that totals over 200 peer reviewed publications on almonds nutrition and health benefits. This is more than any other food that I know of. All of this research has really contributed to changing perceptions among consumers.”  - Elena Hemler
In Today’s episode:
Meet Almond Board of California Director of Nutrition Research Elena HemlerDiscover the journey towards researching and verifying the many health benefits almonds can offer to consumersReview Hemler’s full 2023 Almond Board Conference presentation and catch up on anything you might have missedLearn more about the Nutrition Research Committee at the Almond Board by visiting their webpage
The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.
ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.
 
* Scientific evidence suggests but does not prove that eating 1.5 ounces per day of most nuts, such as almonds, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.