34 min
Before You Apply's Employer Branding Webinar Ep. 5: Relieving the tension between marketing and recruiting Employer Branding Show-and-Tell: A Series of Live Conversations.
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- Marketing
Let’s be honest, the tension that exists between Marketing and Talent Acquisition leaves recruiting teams wearing too many hats: playing the roles of salespeople, marketers, and -- if any time is left -- content creators.
They’re basically expected to be utility players, and modern marketers, but without the specialization, focus, training, and technology to execute effectively.
This isn’t marketing’s fault: it’s the historic disconnect between these two functions.
And this Employer Branding Show-and-Tell with Eryn McHugh, the Sr. Director of Talent Acquisition at Kobie Marketing, is all about how Talent teams can build a bridge and become a true partner with their Marketing team.
Let’s be honest, the tension that exists between Marketing and Talent Acquisition leaves recruiting teams wearing too many hats: playing the roles of salespeople, marketers, and -- if any time is left -- content creators.
They’re basically expected to be utility players, and modern marketers, but without the specialization, focus, training, and technology to execute effectively.
This isn’t marketing’s fault: it’s the historic disconnect between these two functions.
And this Employer Branding Show-and-Tell with Eryn McHugh, the Sr. Director of Talent Acquisition at Kobie Marketing, is all about how Talent teams can build a bridge and become a true partner with their Marketing team.
34 min