Employer Branding Show-and-Tell: A Series of Live Conversations.

Before You Apply
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Employer Branding Show-and-Tell: A Series of Live Conversations. Podcast

Welcome to Employer Branding Show-and-Tell from Before You Apply! These episodes are the recordings from a 9-part live webinar series hosted by BYA co-founder Nate Guggia. Each conversation highlights real-life challenges faced by EB leaders and how they took action. In each episode, Nate welcomes another thought leader in the industry to discuss employer branding tactics. There’s a lot of “what to do” in the EB world. It’s time for some “how we actually do it.” In addition to the "Show-and-Tell" series, we’ve posted bonus content and additional interviews that we think you'll enjoy, too! 😃

  1. 26/07/2021

    The New Era of Recruiting with Nate Guggia

    This week, Nate was guest on Megan Bowen's podcast "The Unwritten Playbook" to talk everything about employer branding and talent acquisition. They break it all down from both an employer and candidate point of view, revealing the ways that the entire recruiting industry is ready for disruption.

    42 min

  2. 22/07/2021

    Before You Apply's Employer Branding Show-and-Tell Episode 9: Elliott Garlock and Aytan Benaderet

    Today, Nate talks with Elliott Garlock, Head of Talent at Clear Street, and Aytan Benaderet, Chief People Officer at Clear Street, about employer branding that hires recruiters.

    37 min

  3. 08/07/2021

    Before You Apply's Employer Branding Show-and-Tell Episode 8: Bradley Clark

    The consumerization of jobs. Today, Nate talks with Bradley Clark, Head of Talent Acquisition at Article, about how the modern candidate experience has become synonymous with the consumer buying experience, and how to tailor a modern experience for your candidates.

    36 min

  4. 11/06/2021

    Before You Apply's Employer Branding Show-and-Tell Episode 7: Natalie Audelo

    Why Job Ads Need to be Part of Your Employer Brand Playbook

    36 min

  5. 14/05/2021

    Before You Apply's Employer Branding Webinar Ep. 6: The Impact of Nurture Campaigns on a Passive Audience

    Let’s talk nurture campaigns for a passive candidate audience. How do you create something that is truly valuable and worthy of someone’s time that isn’t just another “Hey, we’re hiring again!” email list? Yep, the thing many recruitment marketing teams want, but struggle to pull off. On this episode of Employer Branding Show-and-Tell, Nate talks with Michael Rizzi, Recruitment Marketing Manager at DraftKings, about effectively nurturing a passive audience.

    32 min

  6. 12/05/2021

    Before You Apply's Employer Branding Webinar Ep. 5: Relieving the tension between marketing and recruiting

    Let’s be honest, the tension that exists between Marketing and Talent Acquisition leaves recruiting teams wearing too many hats: playing the roles of salespeople, marketers, and -- if any time is left -- content creators. They’re basically expected to be utility players, and modern marketers, but without the specialization, focus, training, and technology to execute effectively. This isn’t marketing’s fault: it’s the historic disconnect between these two functions. And this Employer Branding Show-and-Tell with Eryn McHugh, the Sr. Director of Talent Acquisition at Kobie Marketing, is all about how Talent teams can build a bridge and become a true partner with their Marketing team.

    34 min

  7. 16/04/2021

    Employer Branding Show-and-Tell Ep. 4: Building Credibility in an Employer Branding Role

    What enables employer branding to go from wishful thinking to a key contributor to business objectives? Talk to most employer brand leaders and they’ll say that a lack of credibility, especially with senior leaders, is the number one reason these initiatives never become a reality. It’s the reason that employer branding isn’t a line item in the corporate budget, why teams aren’t built out, and why ideas stay in people’s heads. Anthony Jones, Director of Talent Brand and Employee Experience at Rockwell Automation, has built an employer brand that grabs the attention and respect of those at the top. And on this episode of Employer Branding Show-and-Tell, he’s going to let us in on: What to do if you’re a team of one and where to start? How to build an EB team. How to deliver on business objectives. How do you approach ideas? And how to determine if a creative idea actually makes sense? How and what do you report back to leadership? How do you determine what matters? How do you sell employer branding internally? What to do when your company goes through a digital transformation. Whether you lead a global team or operate as a team of one, this is for you.

    40 min

  8. 13/04/2021

    The Marketing Rules Podcast: Employer Branding with Nate Guggia

    In this episode of the Marketing Rules Podcast, host James Whitelock, Managing Director at ThinkinCircles, discusses various aspects of the employer branding industry with guest Nate Guggia, the co-founder of Before You Apply. Check out other episodes of the Marketing Rules Podcast by ThinkinCircles Ltd. here.

    38 min
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About

Welcome to Employer Branding Show-and-Tell from Before You Apply! These episodes are the recordings from a 9-part live webinar series hosted by BYA co-founder Nate Guggia. Each conversation highlights real-life challenges faced by EB leaders and how they took action. In each episode, Nate welcomes another thought leader in the industry to discuss employer branding tactics. There’s a lot of “what to do” in the EB world. It’s time for some “how we actually do it.” In addition to the "Show-and-Tell" series, we’ve posted bonus content and additional interviews that we think you'll enjoy, too! 😃

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