17 min

How to Increase Sales of Your Main Offer The Art of Online Business

    • Marketing

How simple is your business? 


If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign. 


Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do. 


The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it. 


All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals. 



In this episode, you’ll learn:


Why simplicity pays offThe importance of diversifying your marketing systemsDifferent pathways to lead to your primary offerWhy you need to track the effectiveness of your pathwaysHow to optimize your offers as you go

Rick Mulready's Links:
Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTube

Kwadwo  [QUĀY.jo]  Sampany-Kessie's Links:


Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!


*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/607


Take Control Of Your Ad Results Without The Monthly Retainer FeeClick here to get 28 days of one-on-one FB Ads training from me with unlimited support.So you can successfully run ads campaigns with lower lead costs and higher revenue. 
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.

How simple is your business? 


If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign. 


Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do. 


The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it. 


All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals. 



In this episode, you’ll learn:


Why simplicity pays offThe importance of diversifying your marketing systemsDifferent pathways to lead to your primary offerWhy you need to track the effectiveness of your pathwaysHow to optimize your offers as you go

Rick Mulready's Links:
Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTube

Kwadwo  [QUĀY.jo]  Sampany-Kessie's Links:


Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!


*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Full show notes available at www.rickmulready.com/607


Take Control Of Your Ad Results Without The Monthly Retainer FeeClick here to get 28 days of one-on-one FB Ads training from me with unlimited support.So you can successfully run ads campaigns with lower lead costs and higher revenue. 
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.

17 min