Return on Intelligence in Marketing The Borenstein Group

An examination into the ways PR has become such an effective tool to add to your overall marketing mix.

Explore recommendations for C-Levels to follow in building an effective brand; from the development of brand building programs to the creation of brand metrics for measuring the impact of brand strategies.

Tips for communicating the value of branding to CEOs and executive management by communicating the role of branding to the bottom line.

For increasing brand equity, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented.