Search with Candour - SEO podcast Candour

Author, blogger and entrepreneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches.


How to prove yourself as a topical authority to Google
Why podcasts are good for proving your authenticity and authority
Hidden gem sources of authority
How to speak Google's "love language"
How to build your knowledge panel
How to build trust with your audience

Sponsors:


This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp
Keep up with the latest SEO news and tips by subscribing to CoreUpdates. https://coreupdates.com/?utm=swcpodcast

Follow Shaunda:


LinkedIn: https://www.linkedin.com/in/shaundanecole/
YouTube: https://www.youtube.com/@shaundanecole
Website: https://shaundanecole.com/
Instagram: https://www.instagram.com/shaundanecole/
The Soul Food Pot: https://thesoulfoodpot.com/
Vegas Right Now: https://vegasrightnow.com/

Ray Saddiq joins Jack on the podcast this week to discuss aligning your organic search and organic social channels to make the best content.

Ray & Jack discuss topics such as:


Why is channel alignment important in modern marketing strategies?
How have search behaviours changed?
How important is it to adapt the language and style of content for different channels?
How should teams communicate to ensure effective multi-channel marketing?

Sponsors:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠

⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠

Follow Ray:


LinkedIn: https://www.linkedin.com/in/ray-saddiq/
X: https://twitter.com/raysaddiq1
Website: https://thesocialdiary.io/

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.

Listen to this podcast if you want to know:


What is owned asset optimisation?
What are owned assets?
Are there different types of owned assets?
How do you optimise them?
What is reception marketing?
How do these strategies differ from “SEO” and “traditional digital marketing”?
What's the difference between the PESO vs MACH-6 models?

Sponsors:

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠

⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠

Follow Jonas:


LinkedIn: https://www.linkedin.com/in/jonas-sickler/ 
X/Twitter: https://twitter.com/JonasSickler 
Website: https://terakeet.com/
Learn about owned asset optimisation:
https://terakeet.com/blog/owned-asset-optimization/

Sponsors:


⁠⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠
⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠

Show notes:
Jack and Mark reunite in the Candour studio to rant, rave and react to Google's newest release, AI Overviews.

Time stamps:
00:00:16 - Intro
00:01:32 - Sponsor: AlsoAsked
00:03:17 - Sponsor: Wix Studio
00:05:02 - AI Overviews
00:40:54 - Outro

Resources:


Examples of AI Overview feedback:
⁠https://x.com/lilyraynyc/status/1792903992772628929⁠
Optimisey Search: ⁠https://x.com/Optimisey/status/1792473651087855969
Google falls for the old blinker fluid trick:
⁠https://jalopnik.com/googles-new-ai-overview-says-you-might-need-to-change-y-1851488127⁠
How to use Google's Web filter:
⁠https://x.com/searchliaison/status/1790473952256786805⁠

Sponsor:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.


What are cognitive biases?
Social identity theory
What is confirmation bias?
Can misinformation online make a big impact?
Google’s role in the spread of misinformation
Contradicting search results depending on the search term
Is this also true in other languages?
What can we do to combat misinformation and confirmation bias?

Follow Sarah:


Twitter: https://twitter.com/sarah_presch 
LinkedIn: https://www.linkedin.com/in/sarah-pokorna/ 
Website: https://www.sarahpresch.com/

Links/resources:


Sarah's article: https://www.dragonmetrics.com/confirmation-bias/
An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/
Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch

Sponsor:

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including:


Communicating to different stakeholders
How is it different from reporting for small businesses?
What are the most common Enterprise SEO metrics?
Tools to track and report on Enterprise SEO
What skills are needed in enterprise SEO reporting?

Follow Munene:


Twitter: https://twitter.com/MuneneKL 
LinkedIn: https://www.linkedin.com/in/munene-mumbi/
Search Africon: https://searchafricon.com/