11 min
Marketing Strategies for Solar Business: Another 2 Solar Business Mistakes - Episode 31 Entrepreneurs in the End of the World
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- Entrepreneurship
In this episode: another 2 solar business mistakes and some marketing strategies for solar business
1. Buying leads
Buying leads is good. But beeing dependent on it - not. Because thus you lose the opportunity to create own lead generation machinery. The lead suppervisor can change the price and you may not be able to buy more leads, thus your business get hurt.
As you have a lead generator you become more protected from the price fluctuations. You control your budgets and you will have a better understanding of your clients.
In our opinion it is better to combine buying leads and doing marketing, slowly transitioning your focus on lead generation machinery.
Here you can download Landing Page Efficiency Cheecklist for free:
https://creatego.net/tools/
Understanding Facebook Ads algorithm:
https://creatego.net/courses/facebook-ads-algorithm/
How to create a landing page with no coding skills:
https://creatego.net/courses/et/how-to-create-landing-page-in-min
2. Solar calculator embeded in website
It's a great feature for a website visitor and it would be a great marketing tool. To have such feature on your website you will need an IT specialist. He can charge you $155 - $455 according to Fiverr
https://www.fiverr.com/search/gigs?query=solar%20calculator&source=top-bar&search_in=category&search-autocomplete-original-term=solar%20calculator&sub_category=140&.
But if your solar panel business is only in the begging stage, you don't need to invest that much of money in such secondary stuff. Start with simple landing page with basic information, client reviews, about your company in numbers at least.
3. How to earn trust with clients in online?
Video. If your business isn’t already using video marketing, you should get on board this year. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online.
Smartphone Video Creation (course)
https://creatego.net/courses/smartphone-video-creation/
#solarmarketingstrategies
In this episode: another 2 solar business mistakes and some marketing strategies for solar business
1. Buying leads
Buying leads is good. But beeing dependent on it - not. Because thus you lose the opportunity to create own lead generation machinery. The lead suppervisor can change the price and you may not be able to buy more leads, thus your business get hurt.
As you have a lead generator you become more protected from the price fluctuations. You control your budgets and you will have a better understanding of your clients.
In our opinion it is better to combine buying leads and doing marketing, slowly transitioning your focus on lead generation machinery.
Here you can download Landing Page Efficiency Cheecklist for free:
https://creatego.net/tools/
Understanding Facebook Ads algorithm:
https://creatego.net/courses/facebook-ads-algorithm/
How to create a landing page with no coding skills:
https://creatego.net/courses/et/how-to-create-landing-page-in-min
2. Solar calculator embeded in website
It's a great feature for a website visitor and it would be a great marketing tool. To have such feature on your website you will need an IT specialist. He can charge you $155 - $455 according to Fiverr
https://www.fiverr.com/search/gigs?query=solar%20calculator&source=top-bar&search_in=category&search-autocomplete-original-term=solar%20calculator&sub_category=140&.
But if your solar panel business is only in the begging stage, you don't need to invest that much of money in such secondary stuff. Start with simple landing page with basic information, client reviews, about your company in numbers at least.
3. How to earn trust with clients in online?
Video. If your business isn’t already using video marketing, you should get on board this year. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online.
Smartphone Video Creation (course)
https://creatego.net/courses/smartphone-video-creation/
#solarmarketingstrategies
11 min