Campus 10178 ESMT Berlin
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- Business
Can we explain the workings of the business world with more than marketing blah blah blah? Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by business school ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics.
Campus 10178 – Where education meets business.
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Privacy-first marketing on the AI frontier
The adoption of AI has opened new opportunities to personalize customer experiences. However, these advancements bring significant ethical considerations regarding data privacy and consumer trust. Striking a balance between personalization and privacy has become a critical challenge for marketers, particularly with growing consumer and legislative demand for privacy-first marketing strategies.
In episode #32 of Campus 10178, the ESMT Berlin podcast, host Tammi L. Coles speaks with Andreea Mandeal, head of global marketing at brighter AI, a provider of image and video anonymization software based on generative AI. Drawing on the lessons of her career journey, Mandeal shares her insights on the implications of privacy-preserving technologies and why companies must pay attention to consumer demand for privacy-first marketing. She also addresses the impact of legislation, like the European Union’s GDPR and Japan’s APPI, on ethical AI adoption in marketing. These are important considerations for marketing professionals, tech enthusiasts, and business leaders navigating the fast-evolving AI landscape.
Guest contact information
Andreea Mandeal
Head of Global Marketing
brighter AI
- LinkedIn: https://linkedin.com/in/andreea-mandeal
- brighter AI: https://brighter.ai/
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.
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Authentic storytelling for Gen Z
Social media strategies have become increasingly important for businesses, as they offer the opportunity to engage with younger audiences, particularly Gen Z, in a deeply human-centered way. Authentic storytelling plays a pivotal role in this process, allowing businesses to create meaningful connections and transform customer experiences.
In episode 31 of Campus 10178, the ESMT Berlin business podcast, host Tammi L. Coles speaks with Johanna Rüdiger, head of social media strategy in the culture and documentaries department at Deutsche Welle. Rüdiger's unique journey from traditional journalism to social media strategist highlights the evolving landscape of digital storytelling and its impact on businesses and journalism.
Rüdiger shares her insights on engaging Gen Z through authentic storytelling, emphasizing the importance of understanding their unique interests and online habits. The conversation explores the role of social media platforms like TikTok and Instagram in shaping digital storytelling and the future of business communication.
Listeners will gain valuable insights into adapting to social media trends, fostering brand loyalty, and strengthening connections with younger audiences. Rüdiger also offers practical advice for journalists, content creators, and businesses on creating authentic content that resonates with Gen Z.
Connect with Johanna Rüdiger and Deutsche Welle's social media channels to stay updated on the latest trends in digital storytelling and social media strategies.
Guest contact information
Johanna Rüdiger
Head of Social Media Strategy, Culture and Documentaries Department
Deutsche Welle
LinkedIn: www.linkedin.com/in/johanna-rüdiger-17bb01169
Instagram: www.instagram.com/johannarudiger
TikTok: www.tiktok.com/@johannaruediger
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.
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Rebranding ESMT
On Monday, March 4, ESMT proudly unveiled a vibrant update to its brand identity, marking a significant milestone more than two decades after our school’s inception. This refreshing transformation includes a new logo, tagline, and color scheme that reflect our progressive outlook while paying homage to our roots in Berlin’s history.
In the latest episode of Campus 10178 podcast, guests Jeanne M. Gaebler, deputy director of corporate communications at ESMT, and Andy McLane, creative director of Anything is Possible, detail the unique risks and opportunities of rebranding ESMT. They discuss what the new tagline, “Business as Unusual,” reflects of ESMT’s future focus, and the process by which the new corporate identity was developed. Following on extensive collaboration with and listening to key stakeholders, including faculty, alumni, and students, the two share lessons about the importance of asking the right questions, being open to different ideas, and building trust with creative partners.
Guests contact information
Jeanne M. Gaebler
Deputy Director, Corporate Communications
ESMT Berlin
Email: jeanne.gaebler@esmt.org
LinkedIn: https://www.linkedin.com/in/jeanne-m-gaebler-3a160aa0
Andy McLane
Creative Director
Anything is Possible (AIP Media)
Email: andy@aip.media
LinkedIn: https://www.linkedin.com/in/andymclane
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business. -
Talking patient-centric MedTech with Dr. Oshin Behl
In this episode of Campus 10178, host Tammi L. Coles sits down with Dr. Oshin Behl, a clinician turned MedTech innovator and venture manager at ESMT Berlin’s DEEP Institute and Creative Destruction Lab (CDL). Dr. Behl discusses her transition from medical practice to MedTech, highlighting her passion for developing patient-centric products in the healthcare technology sector.
Dr. Behl shares her role in nurturing deep tech innovations at ESMT Berlin, particularly through the CDL program, which aims to bridge the gap between deep tech innovation and commercial success in the MedTech field. She emphasizes the importance of deep tech, including MedTech and digital health, in advancing patient care.
The podcast sheds light on Berlin's role as a vibrant hub for MedTech and biotech innovation. Dr. Behl credits Berlin’s unique combination of creative thinking and institutional support for its emergence as a leader in this field. She also recounts her experiences and observations from the MedTech World Summit, particularly noting the emerging trends in surgical MedTech and AI’s application in healthcare.
For ESMT students and emerging MedTech entrepreneurs, Dr. Behl provides insights into engaging with CDL and navigating the MedTech landscape. She highlights the importance of patient-centricity in MedTech development and the increasing involvement of clinicians in ensuring that patient needs are a core focus of product development.
Guest contact information
Dr. Oshin Behl, Venture Manager
DEEP Institute for Deep Tech Innovation
Creative Destruction Lab
ESMT Berlin
LinkedIn: https://www.linkedin.com/in/oshinbehl/ Email: oshin.behl@esmt.org DEEP: https://esmt.berlin/faculty-research/institutes/deep-institute-deep-tech-innovation About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.
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Inclusive Gaming: A Talk with EA's Amanda Hawthorne
Inclusive language aims to welcome and respect all individuals by avoiding expressions that marginalize or stereotype. It goes beyond gender, including considerations of race, religion, age, disability, sexual orientation, and socioeconomic status, among others. The gaming industry, which connects people worldwide, faces unique challenges in implementing inclusive language across diverse cultures and languages. This matters profoundly, as the right words can make all gamers feel included, while the wrong ones can alienate or offend.
In this podcast episode, Campus 10178 host Tammi L. Coles interviews Amanda Hawthorne, the inclusive language lead at EA (Electronic Arts). Hawthorne details EA’s inclusive language initiatives and how such efforts are, ultimately, ensuring that players feel welcome and seen.
On the podcast, Hawthorne discusses the challenges of implementing inclusive language in different languages for global audiences and the importance of collaboration with subject matter experts from marginalized communities. She highlights the need for commitment from company executives and the gaming industry to prioritize inclusive language. Hawthorne also shares that EA has developed inclusive language guidelines and offers an inclusive language course internally. She emphasizes the importance of making inclusive language efforts permanent, visible, and resourced.
Guest contact information
Amanda Hawthorne
Inclusive Language Lead
EA - Electronic Arts
LinkedIn: https://www.linkedin.com/in/amandahawthorneea/
Email: ahawthorne@ea.com
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.
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Breaking barriers for women of color entrepreneurs in Europe
Recognizing and elevating the work of women of color is vital in an entrepreneurial landscape where equity is paramount. This is far from today's reality. Because of race and gender, founders who are women of color often face significant barriers, including poor representation and limited access to funding in investment circles. Creating supportive networks that can help these founders navigate these obstacles is essential for building an inclusive entrepreneurship ecosystem.
In episode 27 of Campus 10178, the ESMT business podcast, host Tammi L. Coles interviews Alina Bassi, co-founder and CEO of Kleiderly and one of the three women who established Founderland, a groundbreaking nonprofit organization that supports women of color entrepreneurs across Europe. In this episode, they discuss the importance of diversity in entrepreneurship, the creation of Founderland, and the unique challenges faced by women of color entrepreneurs.
Throughout the conversation, Bassi shares insights from her journey as a migrant and entrepreneur in Berlin. She speaks about how Founderland was established to address the lack of representation and access to resources for women of color entrepreneurs that she and her co-founders experienced. The episode also explores Founderland’s key initiatives, such as their investor readiness accelerator “Compass,” the publication of their “Rise and Thrive” report, as well as programs that equip Founderland members with the skills to prepare compelling pitches and negotiate effectively with investors. Bassi shares her vision of a future in which women of color reshape the image of who founders are and can be.
Guest contact information
Alina Bassi
CEO, Kleiderly
Managing director, Founderland
Website: https://www.founderland.org
LinkedIn: https://www.linkedin.com/in/alinabassi
Instagram: https://www.instagram.com/founderland_/
Rise & Thrive: An intersectional exploration of the experience of women of color founders https://report.founderland.org/
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.