299 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Marketing
    • 5.0 • 1 Rating

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    297 Purple Goldfish 2.0 by Stan Phelps

    297 Purple Goldfish 2.0 by Stan Phelps

    Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll
    Are you looking to stand out from your competition?
    Of course, you are. Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness?
    Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. 
    A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship.
    It’s a marketing investment back into your customer base. It’s that unexpected surprise that’s thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth.
    Why is this book needed?
    We’ve lost focus in marketing. We’ve been so laser-focused on automating our marketing to prospects that we’ve forgotten to deliver an exceptional experience once they’ve become customers.
    Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We’re too busy outsourcing it. We’ve developed complex loyalty programs that confuse customers and only promise future benefits.
    What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. That concept is a Purple Goldfish.
    Your brand today is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience.
    The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on “the two in the bush” (prospects) and take care of “the one in your hand” (your customer). Take care of the customers you have. When you provide them with a memorable experience, they’ll bring you the customers you want.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/purple-goldfish-stan-phelps

    • 1 hr 21 min
    296 Content Marketing Engineered by Wendy Covey

    296 Content Marketing Engineered by Wendy Covey

    Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content by Wendy Covey
    Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors.
    Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.
    Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond.
    By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/content-marketing-engineered-wendy-covey

    • 1 hr 14 min
    295 Myths of Marketing by Grant Leboff

    295 Myths of Marketing by Grant Leboff

    Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff
    It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?
    The world of marketing is abound with a staggering number of misconceptions, fallacies, and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.
    Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/myths-marketing-grant-leboff

    • 1 hr 11 min
    294 Life After The Death of Selling by Tom Searcy

    294 Life After The Death of Selling by Tom Searcy

    Life After The Death of Selling: How to Thrive in the new Era of Sales by Tom Searcy and Carajane Moore
    It is estimated that almost 1 million jobs will be eliminated in the traditional role of “salesperson” in the next 5 years in the United States.
    The signs of change are all around us. Buying processes have been altered in very specific and critical ways. The natural implications are that we must change the way we sell when our buyers change the way they buy from us. The sea change for what has been traditionally called selling has already started and momentum is building.
    If sales is the engine that drives revenue and subsequently business growth, how are sales leaders and their people to react to the changes driven by technology, regulation, and governance in the marketplace? We are entering a new era of sales, and adaption is imperative for reps, managers, and executives.
    In Life After the Death of Selling: How to Thrive in the New Era of Sales, Tom Searcy and Carajane Moore lay out for the senior executive, front line sales leader and the salesperson what their roles will be and how to leverage new techniques to not only survive this dramatic change but to thrive and grow.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/life-after-death-selling-tom-searcy

    • 1 hr 5 min
    293 The Creator Mindset by Nir Bashan

    293 The Creator Mindset by Nir Bashan

    The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan
    Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access yours, now―even if you don’t think you’re a “creative” person
    From B-school through the big leagues, the business world often places value on logic and analysis. But on creativity? Not so much. And this, according to Nir Bashan, is a recipe for disaster. What gets the ball rolling when we’re feeling stuck in our careers? Why is my company not growing or reaching higher levels of profitability? What’s the difference between a workable plan and a stroke of genius?
    The answer is creativity―and it’s the missing ingredient for far too many of us who feel we’re not reaching our creative potential (or doubt we have it in the first place). In The Creator Mindset, Bashan draws from years of experience in advertising, entertainment, consulting, keynote speaking, and teaching to show you how to use creativity as a decision-making tool, and do so every bit as confidently as you use spreadsheets and data analysis.
    Bashan demystifies the process of sharpening this ability by breaking it down into four essential sections. Discover what is meant by a “creator mindset,” why it’s crucial in business, how to see the world with this mindset, and how to sustain it.
    Written in plain language with real-world examples, chapters include:
    Creativity for non-creative people Training your mind to think in a creative way When nothing else works―creativity will Envisioning a world that can be, not the world that is The virtues of listening―and the value of making mistakes The “Creator Mindset” guide to crisis Beating the complacency conundrum If you’ve ever felt overwhelmed by vague advice to “think outside the box,” The Creator Mindset can help put you on a proven track to harnessing your best, most creative ideas, and feel confident you’re performing to your fullest potential―analytically and creatively.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/creator-mindset-nir-bashan
     

    • 1 hr 15 min
    292 The Age of Influence by Neal Schaffer

    292 The Age of Influence by Neal Schaffer

    The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
    If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
    We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
    In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era.
    Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.
    Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
    Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/age-influence-neal-schaffer

    • 1 hr 13 min

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