427 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Business
    • 5.0 • 1 Rating

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    350 The Long Game by Dorie Clark

    350 The Long Game by Dorie Clark

    The Long Game: How to Be a Long-Term Thinker in a Short-Term World by Dorie Clark
    About the Book:
    Your personal goals need a long-term strategy.
    It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe.
    How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek?
    Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
    We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing The Long Game.
    As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment.
    In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard.
    In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences.
    Everyone is allotted the same twenty-four hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined.
    It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.
    About the Author:
    Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world.
    She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards, and one of the Top 10 Communications Professionals in the World by Global Gurus.
    She consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, and Yale University.
    Dorie is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine.
    A former presidential campaign spokeswoman, Dorie has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.
    And, interesting facts - she is a former journalist, a producer of a multiple Grammy-winning jazz album, and a graduate of Harvard Divinity School.
    Click here for this episode's website page with the links mentioned during the interview...

    • 1 hr 5 min
    349 Get Different by Mike Michalowicz

    349 Get Different by Mike Michalowicz

    Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz
    About the Book:
    From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.
    Many business owners are frustrated because they feel invisible in a crowded marketplace.
    They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
    In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
    Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real-life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
    1. Does it differentiate?
    2. Does it attract?
    3. Does it direct?
    Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

    About the Author: 
    By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies.
    Confident that he had the formula to success, he became a small business angel investor... and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies.
    Since then Mike has devoted his life to the research and delivery of innovative, impactful business growth strategies.
    Mike is the creator of Profit First, which is used by hundreds of thousands of companies around the world to drive profit.
    He is the creator of Clockwork, a powerful method to make any business run on automatic. He is the author of Profit First, Clockwork, Fix This Next, a Wall Street Journal bestseller, The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur.
    Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a popular keynote speaker, a former small business columnist for The Wall Street Journal, and business makeover specialist on MSNBC.
    Mike is also a guest lecturer at universities including Babson, Boston College, Columbia, Copenhagen Business School, Emerson, Harvard, Penn State, Pepperdine, and Princeton. His books have been translated into over 25 languages and are in the core curriculum for business students at many universities.
    And, interesting fact - he is a graduate of Virginia Tech (go Hokies!) where he was Captain of the lacrosse team! 
    Click here for this episode's website page with the links mentioned during the interview...

    • 56 min
    348 I'll Be Back by Shep Hyken

    348 I'll Be Back by Shep Hyken

    I'll Be Back: How to Get Customers to Come Back Again & Again by Shep Hyken
    About the Book:
    How do you build a business that thrives during good times and bad? Is there a strategy that can set your company up for success, no matter what curveballs the world may throw your way?
    There is: Turn customers into repeat customers and turn repeat customers into loyal customers.
    Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.
    Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee.
    It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition.
    In I’ll Be Back you will learn…
    How to design and create an experience that gets customers to return, again and again The one trackable trend that leaders must monitor every morning The difference between repeat customers and loyal customers How to build the I’ll Be Back culture How delivering an amazing customer experience is within the reach of every organization The two simple words that are the secret to every customer service program Why most “loyalty programs” fail to create customer loyalty How to personalize the customer experience Why setting up or expanding self-service and digital customer service choices are is a must, not an option Ten loyalty killers that can terminate your relationship with your customers And much more! This book includes the must-have tools, tactics, and strategies you need to get your customers to say, “I’ll be back!”
    About the Author:
    Shep is a customer service and experience expert, and a New York Times and Wall Street Journal bestselling author.
    An award-winning keynote speaker who has been inducted into the national speakers association hall of fame, and his articles have appeared in hundreds of publications.
    Shep works with companies and organizations that want to build loyal relationships with their customers and employees.
    His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution which was featured on episode 192 of the marketing book podcast in 2018
    He is also the creator of The Customer Focus™, a customer service training program that helps clients develop a customer service culture and loyalty mindset.
    Shep has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees. Some of his clients include American Airlines, AAA, Anheuser-Busch, AT&T, AETNA, Abbott Laboratories, American Express – and that’s just a few of the A’s!
    And, interesting fact - he does magic and card tricks, plays guitar, and is a die-hard St. Louis Blues hockey fan!
    Click here for this episode's website page with the links mentioned during the interview...

    • 1 hr 5 min
    347 Sales Enablement 3.0 by Roderick Jefferson

    347 Sales Enablement 3.0 by Roderick Jefferson

    Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson
    About the Book:
    Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful.
    There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations.
    At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy and impact revenue.
    This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world-class sales enablement organization. 
    About the Author:
    Roderick Jefferson is an award-winning senior executive with 20+ years of sales leadership and is an acknowledged practitioner and keynote speaker in the sales enablement space.
    He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society.
    Prior to his current position at Netskope, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for various companies including Oracle Marketing Cloud, Salesforce.com, PayPal, Siebel Systems, & AT&T.
    And, interesting fact - as a child growing up, his favorite cartoon was The Jetsons!
    Click here for this episode's website page with the links mentioned during the interview...

    • 53 min
    346 Winfluence by Jason Falls

    346 Winfluence by Jason Falls

    Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls
    About the Author:
    Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry.
    An award-winning strategist and widely read industry pundit, Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others.
    A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters, and Tony Hseih.
    He is the author of two other books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing, co-authored with DJ Waldow.
    Jason is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.
    And, interesting fact - his first real job (at the age of 12) was delivering newspapers, and while on his paper route he pulled someone out of a house fire, saved his life, and was later awarded the Boy Scout Medal of Heroism Award!
    About the Book:
    Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands.
    An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.
    This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how - more specifically and predictably than other books can hope for.
    It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results.
    Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective - not short-term, one-off executions.
    Click here for this episode's website page with the links mentioned during the interview...

    • 1 hr 36 min
    345 Influence by Robert Cialdini

    345 Influence by Robert Cialdini

    Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini
    About the Author:
    Dr. Robert Cialdini is the recognized thought leader in the fields of Influence and Persuasion and is a New York Times bestselling author with over 7 million books sold worldwide in 44 languages.
    He is the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade, which was featured on episode 90 of the marketing book podcast in 2016. 
    Dr. Cialdini is currently Regents Professor Emeritus of Psychology and Marketing at Arizona State University. He has spent his entire career designing, conducting, and publishing rigorous, scientific studies in peer-reviewed journals on what leads people to say YES to requests.
    Dr. Cialdini is President of INFLUENCE AT WORK and a highly sought-after keynote speaker.
    All this has earned him the moniker of The Godfather of Influence.
    And, interesting fact - he is from the same place as the American architect Frank Lloyd Wright!
    About the Book:
    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
    In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.
    Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
    You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
    Cialdini’s Principles of Persuasion:
    Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
    Click here for this episode's website page with the links mentioned during the interview...

    • 51 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

Listeners Also Subscribed To